Marketing Assistant

SmartLayer Business Solutions; Calgary; On-site; CAD 40,000 - 50,000; Full time

Job summary

A technology consulting firm in Calgary is seeking a proactive Marketing Assistant to enhance outbound marketing efforts and support day-to-day execution. The role involves maintaining outreach platforms, managing marketing content, and conducting market research. Ideal candidates will possess strong communication skills, organizational abilities, and experience with CRM tools and email marketing platforms. Competitive bonus pay and benefits are included, making it a great opportunity for those looking to develop their marketing career.

Benefits

Dental care

Life insurance

On-site parking

Paid time off

Vision care

Qualifications

• Strong written and verbal communication skills are essential.
• Must be highly organized and manage multiple tasks effectively.
• Comfortable translating technical services into simple messaging.

Responsibilities

• Maintain and improve outreach platform/contact lists.
• Support outreach campaigns across email and LinkedIn.
• Track inbound leads and ensure follow-up.
• Update website content and coordinate case studies/testimonials.
• Assist with marketing campaigns around key services.

Skills

Strong written and verbal communication

Highly organized

Technical messaging

Experience with CRM tools

Experience with email marketing

LinkedIn outreach

Tools

Canva

Adobe

HubSpot

Mailchimp

WordPress/Webflow

Basic SEO knowledge

Job description

Company Description

SmartLayer Business Solutions (www.smartlayer.ca) is a computing and technology consulting company, which provides customized and high-quality services. We bring advanced technology solutions to small-to-medium sized enterprises. We offer IT consulting, managed services, asset management, system design and installation, custom software and web development services, and training and user support services.

We’re hiring a hands-on Marketing Assistant to help us build consistent outbound activity and improve how we present SmartLayer in the market. You’ll work directly with company leadership and our technical teams to support day-to-day marketing execution, light sales enablement, and lead-generation efforts.

This role is ideal for someone who’s organized, proactive, and enjoys turning vague ideas into finished output.

What You'll Do

Sales enablement & lead support

• Maintain and improve our outreach platform/contact lists (clean data, tagging, segmentation, follow-ups).
• Support outreach campaigns (email/LinkedIn sequences, event invites, partner outreach).
• Help prepare proposals, one-pagers, capability decks, and client-facing materials.
• Track inbound leads and ensure follow-up happens (routing, reminders, basic qualification).

Marketing execution

• Update website content (working with designers/contractors when needed).
• Coordinate case studies/testimonials (draft, format, publish).
• Create and schedule content (LinkedIn posts, newsletters, announcements).
• Assist with campaigns around key services (M365, cybersecurity, datacenter, custom software, AI enablement).

Research & coordination

• Market/competitor research and simple reporting.
• Maintain a marketing calendar and keep tasks moving with deadlines.
• Coordinate vendors: printing, design, web, photography, event logistics.

Qualifications

• Strong written and verbal communication (professional, clear, concise)
• Highly organized—can manage multiple tasks and close loops without reminders
• Comfortable learning technical services and translating them into simple messaging
• Experience with any of: CRM tools, email marketing, LinkedIn outreach, basic web CMS
• Bonus: Canva, Adobe, HubSpot, Mailchimp, WordPress/Webflow, basic SEO knowledge

Additional pay

• Bonus pay

Benefits

• Dental care
• Life insurance
• On-site parking
• Paid time off
• Vision care