Marketing and Events Manager

Bulletproof, a GLI Company; Fredericton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology firm in Fredericton is seeking a Marketing Manager to lead its events program and execute impactful marketing campaigns. The ideal candidate has over 5 years of B2B marketing experience and is adept at managing events to generate sales leads. This role offers a comprehensive health benefits package and a strong commitment to diversity and inclusion.

Benefits

Comprehensive Health, Dental, and Vision Insurance

Vacation Time

RRSP Savings Plan with 100% match

Annual Discretionary Bonus

Educational Assistance Program

Qualifications

• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments.
• Experienced in planning and executing in-person and virtual events.
• Thrive in a high-pressure, fast-paced environment.

Responsibilities

• Lead events program and execute high-impact marketing campaigns.
• Develop tailored content for events aligned with the buyer journey.
• Monitor and analyze performance of events and optimize accordingly.

Skills

B2B marketing experience

Event planning

Project management

Creativity

Collaboration

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Marketing project management tools

Job description

Overview

Who We Are Bulletproof, headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise. Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of the Year in 2021 and the Microsoft Security Trail-Blazer Award in 2024. At Bulletproof, our vision is to serve, secure, and empower the world through people and technology; one customer at a time. We believe everyone has the right to feel safe and secure. Our mission is to serve and protect organizations to ensure their success.

What We Have To Offer

• Challenging Work - We love solving highly complex problems. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
• Great People - We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
• Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
• Diversity, Equity and Inclusion - We celebrate each other’s differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

Position Summary

We’re looking for a driven and strategic Marketing Manager to lead our events program and support the execution of high-impact marketing campaigns that generate and accelerate pipeline growth. This role is perfect for someone who thrives under pressure, can juggle shifting priorities with ease, and knows how to turn marketing into measurable revenue impact. You will own the end-to-end planning, execution, and post-event follow-up of industry events, trade shows, and webinars—ensuring every touchpoint is aligned with our demand generation goals. This role is also instrumental in driving account-based marketing (ABM) initiatives in close collaboration with Sales and other departments.

Responsibilities

Digital Marketing & ABM Campaigns:

• Develop and execute lead generation programs to fill our pipeline with hot prospects – through captivating events (3rd party, Bulletproof or Partner Hosted events, webinars, roundtables, etc.)
• Support and execute integrated ABM strategies targeting high-value accounts in collaboration with sales as it’s tied to events strategy.
• Develop tailored event content and offers aligned with each stage of the buyer journey to attract, engage, and convert prospects.
• Monitor and analyze performance of events tied to overarching campaigns, optimizing engagement, conversion, and pipeline acceleration.
• Leverage marketing technology & processes to manage events, segment audiences, and track performance metrics.
• Collaborate with the marketing team to create and deliver event experiences to showcase our services and engage our audience.

Events Management

• Project management lead for ensuring the events are delivered on-time and on-budget with clear owners identified for each required task and projects updated/managed throughout duration of the events.
• Own and manage the full lifecycle of marketing events (physical and virtual), including planning, event kickoff meetings, logistics, swag, marketing materials, promotion, on-site execution, and follow-up.
• Work cross-functionally with marketing, sales, executives, event stakeholders, and external vendors to ensure events align with company goals and deliver ROI.
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies.
• Track and report on event performance, including lead capture, follow-up workflows, and contribution to pipeline and revenue.
• Coordinate event debriefs to optimize event process and management.
• Responsible for event lead nurture follow-up ensuring handoffs between marketing, BD, Sales for lead handoff, nurturing, and reporting.

Required Education/Credentials/Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Proven experience planning and executing in-person events (3rd party events, roundtables, etc.) and virtual events (webinars, roundtables, podcasts, etc.)
• Experienced in project management tools such as Monday.com.
• Thrive in a high-pressure, fast-paced environment with shifting priorities and adapt quickly to changing business needs and pivot strategies as required.
• Bring a creative spark to everything you do, from crafting engaging content to brainstorming innovative event ideas that set us apart.
• Work seamlessly with cross-functional teams, recognizing that great ideas and successful events are a collaborative effort.
• Approach challenges with a solutions-oriented mindset, turning roadblocks into opportunities.
• Express ideas clearly and concisely, whether you’re crafting compelling marketing copy or coordinating logistics for an event.
• Experience with marketing & communication tools such as HubSpot, Google Analytics, Webinar Platform tools, Salesforce, etc.

Benefits

• Comprehensive Health, Dental, and Vision Insurance
• Optional Health
• 100% Employer Paid Health and Dental Plan
• Vacation Time
• RRSP Savings Plan with 100% match up to 3% of your salary
• Annual Discretionary Bonus
• Anniversary Reward Bonus
• Educational Assistance Program
• Additional Mental Health Benefits through our Employee Assistance Program

Equal Opportunity Statement

Bulletproof is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Bulletproof is also committed to compliance with all fair employment practices regarding citizenship and immigration status.