Manager, Marketing Personalization

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Marketing Personalization Manager to champion development and implementation of personalization strategies. The role requires a strategic thinker with over 7 years of experience, capable of collaborating across teams to enhance customer experience. The ideal candidate is proficient in Salesforce Marketing Cloud and has a strong project management track record. This position offers competitive compensation and numerous growth opportunities for candidates.

Benefits

Career development programs

Health and wellness benefits

Banking benefits and discounts

Qualifications

• Strong analytical skills with proficiency in creating strategies using data.
• Comfortable with complexity and ambiguity.

Responsibilities

• Lead the enablement of marketing personalization capabilities across channels.
• Collaborate with colleagues to define data and technology requirements.
• Analyze performance results to uncover insights.
• Establish and share best practices for personalization.
• Foster collaboration with U.S. Marketing teams.

Skills

7+ years of relevant experience

Proficiency with Salesforce Marketing Cloud

Stakeholder communication

Project management expertise

Detail-oriented

Collaborative relationship builder

Education

Post-secondary education in Business or Marketing

MBA is an asset

Job description

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview:

• An industry Leading Digital Acquisition Engine and thought leaders in North America - Breaking enterprise barriers to drive digital sales growth;
• New capabilities and insights to improve the sophistication of Digital Marketing and Personalization preparing us for a privacy first world;
• Deliver zero-error Personalized, Connected and Legendary Omni-channel Experiences to capture revenue and drive customer experience

Reporting to the Sr. Manager, Marketing Personalization & Orchestration, the Manager, Marketing Personalization will champion the development and implementation of personalization capabilities and drive communications strategies across channels. This role will collaborate with partners across Marketing, AI2, Journeys, and Platforms to advance marketing personalization, ensuring every customer communication is tailored, timely, and impactful.

The ideal candidate will be a strategic thinker who is comfortable with complexity and ambiguity, finds solutions to tough problems, understands 1:1 marketing, is enthusiastic and results focused. They possess strong analytical skills with proficiency in creating strategies using data. They will drive initiatives that enhance the sophistication of marketing personalization, delivering incremental value through customer-centric experiences.

Key Responsibilities:

• Lead the enablement of marketing personalization capabilities across channels, focusing on defining marketing requirements, collaborating on use cases, and defining roles & responsibilities and processes for colleagues.
• Collaborate with colleagues across Marketing, AI2, Martech, and Platforms to define data and technology requirements that enable advanced personalization.
• Socialize new capabilities with marketing colleagues and drive adoption.
• Analyze performance results to uncover insights, optimize personalization tactics, and continuously improve relevance and customer experience.
• Establish and share best practices for personalization with key partners, driving organizational learning and capability building.
• Foster collaboration with U.S. Marketing teams to share personalization strategies, learnings, consult on approaches, and provide recommendations.

Education/Accreditations:

• Post-secondary education in Business or Marketing; MBA is an asset.

Qualifications/Skills/Experience:

• 7+ years of relevant experience
• Proficiency with Salesforce Marketing Cloud and cross-channel marketing (email, web, mobile app, SMS push, in-app).
• Stakeholder communication - strong skills in presenting data-driven ideas
• Project management expertise, with a track record of delivering initiatives from concept to execution.
• Detail-oriented, results-driven, and adept at solving complex problems in fast-paced, ambiguous environments.
• Collaborative relationship builder, able to work across teams to identify and implement solutions.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, the ones we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet