Manager, Marketing Capabilities

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution in Canada is seeking a mid-level MarTech Strategist to drive marketing outcomes through Salesforce Marketing Cloud. This role involves defining use cases, developing strategies, and collaborating with senior executives to enhance customer engagement. The ideal candidate must have 7+ years of relevant experience and a degree in marketing or technology. Growth opportunities and competitive compensation are offered.

Benefits

Competitive benefits plan

Training and onboarding sessions

Regular development conversations

Mentoring programs

Qualifications

• 7+ years of relevant experience in marketing or technology is required.
• Experience supporting a financial institution is an asset.
• Ability to handle ambiguity and changing priorities is essential.

Responsibilities

• Define use cases for Salesforce Marketing Cloud to enhance engagement.
• Develop comprehensive MarTech strategies aligned with business goals.
• Drive adoption of Salesforce capabilities with cross-functional teams.
• Communicate value of MarTech strategies to senior executives.
• Collaborate closely with implementation teams for effective strategies.
• Utilize data analysis for insights from marketing campaigns.

Skills

Proactive mindset

MarTech strategy expertise

Excellent communication

Agile delivery understanding

Data analysis ability

Education

Degree in marketing, technology, or relevant field

Tools

Salesforce Marketing Cloud

Job description

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Marketing

Pay Details: $91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job‑related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Marketing Capabilities and Data Enablement function within Growth Marketing is a central source of expertise for marketing technology build, management, data strategy and enablement. Our team mission is to be the Customer Led Growth Accelerators. The broader Growth Marketing team brings together a diverse range of technical and business expertise including data strategy and governance, data engineering, marketing and advertising technology strategy, platform and application management, campaign targeting and delivery.

The Marketing Capabilities function is a Salesforce center of excellence (COE) for marketing technology build and management. The Manager, Marketing Capabilities role will drive the discovery, development and delivery of new capabilities to help drive marketing results. Capabilities may range from business outcomes delivered through technology, process or policy changes, new data sources, emerging industry advancements & capabilities.

The successful candidate will be a proactive and experienced mid‑level MarTech Strategist with a proven track record in devising and implementing successful MarTech strategies within complex organizational environments within an Agile delivery framework. As a vital member of our Marketing Capabilities team, you will play a crucial role in shaping our marketing efforts by harnessing the potential of Salesforce Marketing Cloud.

Responsibilities:

• Use Case Definition: Partner with marketing business partners to define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.
• MarTech Strategy Development: Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.
• Capability Adoption: Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross‑functional teams, translating business needs into technical requirements through user stories, and ensuring successful implementation.
• Storytelling to Senior Executives: Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.
• Operating in Complex Environments: Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.
• Engaging without Authority: Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.
• Implementation Guidance: Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.
• Data‑Driven Insights: Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.
• Collaborative Efforts: Foster collaboration among marketing, technology, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.
• Training and Consultation: Collaborate with vendors and change management partners to organize training sessions and consult with marketing teams to educate them on the application of Salesforce Marketing Cloud strategies and tactics.
• Industry Awareness: Stay informed about the latest MarTech trends, especially within the Salesforce ecosystem, and apply this knowledge to continually refine and enhance strategies.

Education / Accreditations / Qualifications:

• Degree in marketing, technology or other relevant practice.
• 7+ years of relevant experience from a marketing or technology background, supporting a financial institution is an asset.
• Excellent judgement, relationship management, and impact and influence capability, with a demonstrated ability to get along with internal and external parties at all levels.
• Experience leading or participating in agile ceremonies and strong understanding of agile practices.
• Ability to prioritize tasks and determine what drives the most value.
• Excellent communications skills – professional, confident, transparent and concise communicator (verbal and written).
• Good understanding of what issues to elevate, and what to resolve on your own.
• Ability to deal with significant ambiguity and constantly changing priorities in a fast‑paced environment.

Who We Are:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Additional Information:

We're delighted that you’re considering building a career with TD. Through regular development conversations, training programs and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development:

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding:

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process:

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation:

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only):

Sans Objet