Lifecycle Marketing Manager

Maple (getmaple.ca); Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading health tech company in Toronto is seeking a Lifecycle Marketing Manager to enhance their marketing strategies. This role involves overseeing campaign execution and collaborating with multiple teams to drive impactful lifecycle marketing initiatives. The ideal candidate has at least 3 years of experience in CRM marketing, strong collaboration skills, and proficiency in tools like Braze and Marketo. A competitive benefits package and opportunities for professional development await.

Benefits

Competitive benefits package

Health spending account

Paid health days

Professional development budget

Destination5 program

Qualifications

• 3+ years of lifecycle or CRM marketing experience, ideally in a SaaS B2C environment.
• Proven ability to independently plan and execute campaigns end-to-end.
• Strong segmentation and behavioral targeting expertise.

Responsibilities

• Own the strategy-informed execution of full-funnel lifecycle campaigns.
• Serve as a project driver bringing clarity and momentum to cross-functional efforts.
• Provide campaign insights and translate data into meaningful recommendations.

Skills

lifecycle or CRM marketing

campaign execution

cross-functional collaboration

data interpretation

behavioral targeting

Tools

Braze

Customer.io

Marketo

SFMC

Job description

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About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 7 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn\'s Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail\'s Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

The Position

We’re hiring a Lifecycle Marketing Manager to join our Performance and Digital Marketing team. This role is ideal for someone with hands-on experience in lifecycle or CRM marketing who’s ready to take on greater ownership and visibility. You’ve likely owned end-to-end campaigns before and are now looking for a role where you can deepen your impact, contribute to strategy, and operate with more autonomy in a fast-paced, purpose-driven environment.

As the Lifecycle Marketing Manager, you’ll own campaign execution from ideation through launch, bringing stakeholders along the journey to ensure alignment, efficiency, and high-quality output. You\'ll act as the central driver of projects — balancing speed and thoughtfulness, ensuring tight project management, and ultimately delivering campaigns that help people better engage with their health.

Your Impact

• Serve as a project driver who brings clarity and momentum to cross-functional efforts
• Own the strategy-informed execution of full-funnel lifecycle campaigns — from onboarding to retention
• Build scalable campaign frameworks that support product and service launches
• Design and launch personalized, behaviorally triggered multi-channel programs (email, push, in-app)
• Act as a trusted thought partner to the Senior Manager of Lifecycle Marketing, contributing ideas and collaborating on roadmap priorities
• Work cross-functionally to ensure aligned messaging, clear timing, and operational efficiency
• Lead experimentation across lifecycle touchpoints and continuously optimize for performance
• Provide campaign insights and translate data into meaningful recommendations

12 – 18 Month Deliverables

In your first 90 days, you\'ll audit our existing lifecycle programs, identify priority improvements, and establish strong working relationships with cross-functional stakeholders. You\'ll launch your first campaign and build out foundational reporting to help guide future efforts. You\'ll also align with the Senior Manager on a roadmap of high-impact lifecycle initiatives.

Over the next 12 to 18 months, you\'ll deliver a series of full-funnel lifecycle programs across multiple SKUs and services. You\'ll strengthen campaign quality, improve go-to-market efficiency, and help institutionalize repeatable frameworks that enable scale. Through strong execution and strategic partnership, you\'ll become a go-to collaborator across the business, helping raise the bar for lifecycle marketing at Maple.

Candidate Profile

• 3+ years of lifecycle or CRM marketing experience, ideally in a SaaS B2C environment. Familiarity with subscription-based growth models is considered an asset
• Proven ability to independently plan and execute campaigns end-to-end
• Experience with tools like Braze, Customer.io, Marketo, or SFMC
• Strong segmentation and behavioral targeting expertise
• Data-savvy, with comfort interpreting performance metrics and identifying opportunities
• Excellent collaboration and stakeholder management skills — especially cross-functionally
• Comfortable contributing to strategic thinking while owning hands-on execution

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we\'re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there\’s any accommodations that would make your experience more comfortable, please let us know.

Our Core Values

• We are a team: We\u2019re team Maple. We\u2019re better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one
• We can do big things: We\u2019re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals
• We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes
• We get better every day: We never settle. We\u2019re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services
• We\u2019re all the way in: We\u2019re fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day

Working at Maple

We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.

We care about your health and well-being. Here’s how we’ve got you covered :

• Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones
• Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more
• Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond
• Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations
• Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included
• Destination5: work internationally in eligible countries for up to 5 days per year.
• Retirement savings plan: invest in your future with our group retirement savings plan
• Branch out budget: $1,000 annually to pursue professional development and fuel your growth

Other

• Job type: Full-time
• Hiring manager: Senior Manager, Lifecycle Marketing
• Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
• Start date: October / November
• Vacation: 3 weeks

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.

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