Lifecycle Marketing Analyst, CRM & Campaigns

Chatters Salons; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A retail beauty company in Canada is seeking a CRM & Campaign Analyst to manage customer insights and drive personalized marketing strategies. The ideal candidate has over 5 years of data analysis experience and expertise in Salesforce platforms. You will develop customer journeys and optimize campaigns to enhance loyalty and engagement. This role offers a collaborative environment and values diversity and inclusion.

Qualifications

• 5+ years of experience in marketing data analysis.
• 3+ years of hands-on experience with CRM/lifecycle platforms.
• Retail or beauty industry experience is an asset.

Responsibilities

• Develop and optimize customer lifecycle journeys.
• Manage customer segmentation in Salesforce Data Cloud.
• Build and optimize cross-channel journeys in Salesforce Marketing Cloud.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Google Analytics (GA4)

Tableau

A/B testing

customer journey mapping

SQL

personalization strategies

Education

Bachelor’s degree in Marketing, Business Analytics, or related field

Job description

A retail beauty company in Canada is seeking a CRM & Campaign Analyst to manage customer insights and drive personalized marketing strategies. The ideal candidate has over 5 years of data analysis experience and expertise in Salesforce platforms. You will develop customer journeys and optimize campaigns to enhance loyalty and engagement. This role offers a collaborative environment and values diversity and inclusion.