Head of Product Incubation

Serv Recruitment Agency; Kelowna; On-site; CAD 120,000 - 150,000; Full time

Job summary

A venture studio specializing in AI-native companies is seeking a Head of Product in Kelowna. This role involves driving product incubation, recruiting elite leaders, and ensuring ventures achieve $1M ARR within 12 months. Candidates should have a strong track record in scaling ventures and experience in sales and recruitment. Competitive base salary plus performance bonuses and equity offerings included.

Benefits

Competitive base salary

Performance bonuses

Equity participation in ventures

Qualifications

• Proven track record of scaling early-stage ventures.
• Experience in recruiting top talent.
• Strong sales and go-to-market skills.

Responsibilities

• Recruit and onboard co-founders for ventures.
• Drive incubation processes for new products.
• Coordinate go-to-market strategies and distribution.

Skills

Recruiting elite Business Leaders

Sales and GTM campaigns

Building operational systems

Scaling early-stage ventures

Job description

About Martell Ventures

Martell Ventures is not a typical venture studio. We launch AI-native companies that solve painful, urgent problems for SMBs. Every venture goes through our 90-Day Incubation Sprint, moving from MeVO → F10 ($100K presell) → F50 ($500K run-rate) on the path to $10M ARR in under 36 months. We don't bet on ideas—we bet on elite operators.

The Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio: recruiting elite Business Leader / Technical Leader pairs, driving presales, coordinating GTM launches, and taking ventures from Day 0 to $1M ARR within 12 months.

You will be embedded inside Martell's incubation system, equipped with distribution (Dan Martell's network), playbooks, and a dedicated support team. Your mandate is to incubate one company per month, ensuring each hits F10 / F50 milestones on schedule.

What You'll Do

• Recruit & Onboard Founders: Source, vet, and onboard elite Business Leaders and Tech Leaders into new ventures
• Run recruiting pipelines, interviews, and founder-market fit assessments
• Structure compensation and equity frameworks (per MV templates)
• Incubation Execution: Drive each venture through the 90-Day Sprint (MeVO → F10 → F50→F100+)
• Oversee validation, presales, and first 50 customer launches
• Build scorecards, run standups, and track weekly L10s
• Continuously refine the incubation system — focus on building the process, optimizing improvements with every pass, and turning the sprint into a scalable machine
• Go-to-Market & Distribution: Coordinate with Dan Martell's media team to schedule pitches and secure distribution to his audience
• Design and execute outbound playbooks: cold email, LinkedIn, DMs, and partner campaigns
• Support creation of media assets (1-pagers, Looms, decks) to convert early adopters
• Operational Systems: Stand up shared drives, CRM pipelines, ad accounts, and reporting systems for each new venture
• Manage variable compensation structures, NDAs, term sheets, and onboarding templates
• Ensure all IP, contracts, and budgets are in compliance with MV standards
• Investor & Customer Interface: Support preparation for presell pitches, customer demos, and investor updates
• Maintain founder accountability through weekly scorecards and KPIs
• Protect Martell Ventures' brand and Dan Martell's reputation by ensuring products are validated before public launches

Who You Are

• Operator DNA — Proven track record in scaling early-stage ventures or leading zero-to-one launches
• Recruiter & Closer — Can spot A-players, convince them to join, and set up win-win equity structures
• Process Builder — Loves checklists, templates, and turning chaos into repeatable systems
• Sales & GTM Muscle — Comfortable running presell campaigns, pitching SMBs, and closing early deals
• High-Agency Executor — Thrives on speed, accountability, and moving the ball forward daily
• Founder Mindset — Obsessed with hitting milestones ($100K F10, $500K F50, $10M ARR in 36 months)
• Positive Force Multiplier — You bring a resilient, positive mental attitude, take 100% accountability for outcomes, inspire others to operate at a higher standard, and elevate teams to achieve their full potential.

What Success Looks Like

• Incubating 1 new product per month with Business Leader / Technical Leader pairs onboarded
• Ventures hitting $100K presell (F10) within 20 days for validation
• Ventures hitting $500K revenue run-rate (F50) within 90 days
• At least 3–5 ventures scaled to $1M ARR within your first year
• Path to $10M ARR within 3 years across each launched company
• The incubation system itself improves with every cycle — playbooks sharpen, processes become more efficient, and the machine gets stronger with each pass

Why Join Us

• Work alongside Dan Martell and a team of 8-figure founders
• Access to capital, distribution, and execution playbooks from Day 0
• Founder-level upside without the solo-founder risk
• Opportunity to shape AI-first companies that transform SMB markets

Compensation : Competitive base + performance bonuses + equity participation in incubated ventures

Location : Kelowna, BC

Reports to : Managing Partner, Martell Ventures