Head of Marketing

NAFOR; Toronto; Hybrid; CAD 90,000; Full time

Job summary

A dynamic company is seeking a Head of Marketing to oversee key marketing projects and a design team. This role demands creativity and strategic insight, managing the development of various marketing materials and ensuring brand consistency. Ideal candidates should hold a bachelor's degree in Marketing with significant experience in supervising design efforts, providing a chance for substantial creative freedom and growth within a supportive environment.

Benefits

Casual dress code

Company events

Growth opportunities

Supportive teams

Free on-site parking

Paid time off

Free products

Bonus pay

Qualifications

• Minimum of 5 years of experience in marketing.
• Strong design skills with proficiency in Adobe Creative Suite.
• Experience leading a design team.

Responsibilities

• Oversee the development of seasonal guides and external marketing materials.
• Lead the creative direction for trade shows and events.
• Supervise the marketing designer’s work and guide through creative processes.

Skills

Project Management

Creativity

Communication

Education

Bachelor’s degree in Marketing

Tools

Adobe Creative Suite

Job description

CTI Living - Head of Marketing - Consumer Products - Plant Pots

- Please apply directly at https://www.nafor.com/ctiliving.html -

OVERVIEW:

Join us. We are seeking an experienced and highly creative Head of Marketing (Marketing Supervisor) to take on a leadership role in managing key marketing projects, overseeing a design team, and ensuring the execution of comprehensive marketing strategies across various platforms. You will be responsible for managing the development of seasonal guides, external marketing materials, trade show preparations, and internal branding, as well as leading a marketing designer in these areas. This role requires someone who can balance creativity with strategic oversight, while collaborating with other departments to drive consistent brand messaging and growth.

You will collaborate closely with Sales, Product, and Leadership teams to ensure a consistent, trend-forward brand identity across seasonal guides, external marketing materials, trade show presentations, and internal branding efforts. From booth designs and website enhancements to customer-facing product guides, your work will influence major national retailers and inspire purchasing decisions.

This position offers a rare blend of creative freedom and strategic responsibility—providing the autonomy to shape visual direction while aligning with company goals. You will gain more hands-on experience in one year than in five years at most agencies, all within a fast-growing (500% growth over the past decade), friendly, and collaborative team environment in our newly renovated workspace.

A quick note: We recently posted a similar role under the title "Marketing Supervisor". We ultimately decided to make this a more senior role with a focus on strategy. i.e. CTI has a successful sales and marketing process in place. The challenge is how to make it 10% better each year. What strategies, methods, techniques, and best practices have we overlooked that we can add to our toolkit? We need both your strategic insight and hands-on skills. This is an amazing opportunity for the right person. You will enjoy plenty of creative freedom, a long runway to execute your vision, and the support of a patient, understanding leadership team.

SALARY: $90,000 per year

ABOUT CTI: CTi Living is a leading manufacturer and supplier of high-quality plastic containers for both indoor and outdoor use, serving the floral and home décor industries. Their diverse product line ranges from ready-to-use designs to fully customized solutions, tailored to meet the unique needs of their clients. With a strong focus on innovative design, exceptional craftsmanship, and attentive customer service, they ensure each container is not only visually striking but also highly functional. At every stage, their unwavering dedication to quality and customer satisfaction sets them apart.

KEY RESPONSIBILITIES:

Seasonal Guides:

• Lead the development and coordination of seasonal guides, ensuring timely and high-quality output.
• Work with the Sales team to create engaging layouts and provide creative direction for each season’s materials.
• Organize and direct photoshoots for lifestyle images, gather product images, and collaborate with the design team to achieve high-quality visuals that represent the brand.
• Oversee the marketing designer’s work on item images, ensuring that the product visuals align with the overall seasonal theme.

External Marketing Materials:

• Design a variety of marketing materials, including flyers, brochures, business cards, stickers, and email templates, ensuring that all materials are visually appealing and consistent with the brand’s identity.
• Collaborate with the Communications team to help craft key messaging around sustainability and market trends, incorporating these themes into external marketing materials.
• Lead the marketing designer’s efforts in developing various promotional materials that support company initiatives and campaigns.

Trade Shows:

• Lead the creative direction and design of booth layouts, installations, and all artistic elements for trade shows and events.
• Coordinate the logistics of sample organization, ensuring that product displays are aligned with the trade show theme and fully represent the company’s offerings.
• Manage the preparation and distribution of marketing materials during trade shows, working with the marketing designer to ensure high-quality visuals are presented to potential clients.

Leading the Marketing Designer:

• Supervise and mentor the marketing designer, guiding them through the creative processes and ensuring they are aligned with company goals.
• Oversee the marketing designer’s work on seasonal guides, marketing materials, product catalogs, and website redesigns, ensuring consistency and quality in all outputs.
• Collaborate with the marketing designer on photoshoot coordination, making sure the images align with marketing strategies and branding.

Website and Digital Presence:

• Lead the redesign of the CTi website, focusing on user experience and visual appeal. Oversee the marketing designer’s role in updating layouts, enhancing the website’s flow, and improving navigation.
• Collaborate with the design team to create compelling Trends Pages for seasonal guides, ensuring the website is in line with the latest market trends and styles.
• Ensure the CTi website homepage redesign in Wix enhances layout and flow, making navigation more user-friendly for all visitors.
• Work on optimizing the product catalog, making it easier for clients to access information and search through our product offerings.

SOME REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Minimum of 5 years of experience in marketing, preferably in a supervisory role with a focus on design and visual branding.
• Strong design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Demonstrated experience in overseeing photoshoots, trade show preparations, and managing the creation of marketing materials.
• Strong project management skills with the ability to juggle multiple projects while maintaining attention to detail.
• Excellent communication skills and the ability to collaborate across teams and departments.
• Experience leading a design team, with the ability to provide guidance and constructive feedback.

DESIRED SKILLS AND ATTRIBUTES:

• A strategic thinker who can align marketing initiatives with overall business goals.
• Creative and detail-oriented, with a passion for design and marketing.
• Strong knowledge of web design principles, user experience (UX), and digital marketing trends.
• Ability to work in a fast-paced environment and manage competing priorities.
• Experience in brand management and maintaining visual consistency across various platforms.
• Leadership qualities, with the ability to inspire and mentor a team.

BENEFITS:

• Casual dress code
• Company events
• Growth opportunities within your role
• Supportive, smaller-sized teams
• Free on-site parking
• Easy access via TTC
• Paid time off
• Free products
• Work with plants
• Bonus pay

REPORTS TO: Director of Design and Marketing

HOURS: For the most part this is a Monday to Friday 9am to 5pm role however, flexible hours are sometimes necessary. There is a bit of flexibility to work from home but a majority of work will take place at our Etobicoke office location. Occasionally, tight deadlines may require late hours.

CONTACT: Jeff Richmond at 416-238-6400 or [e-mail]
For more information see: https://www.nafor.com/ctiliving.html

CTI-Centrade embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.

Please apply directly at https://www.nafor.com/ctiliving.html or Click here to apply online