Growth Marketing Manager, Analytics

PowerToFly; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading software company is seeking an experienced Growth Marketing Manager, Analytics to drive go-to-market strategies and support forecasting and reporting initiatives. The ideal candidate has a strong background in growth marketing, analytics, and collaboration with diverse teams. This role emphasizes data-driven decisions and aims to enhance marketing effectiveness through insightful analysis and reporting.

Benefits

Annual cash bonuses

Stock grants

Comprehensive benefits package

Qualifications

• 5+ years of experience in growth marketing, focusing on analytics and forecasting.
• Strong analytical mindset to interpret complex data and generate insights.
• Proficiency in analytics tools and collaboration with sales and data teams.

Responsibilities

• Develop and implement go-to-market strategies with sales and analytics teams.
• Perform detailed data forecasting for global OKRs and KPIs.
• Lead quarterly business reviews and improve marketing effectiveness.

Skills

GTM planning

Data analytics

A/B testing

Collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Business, Data Science, or a related field

Master’s degree preferred

Tools

Google Analytics

Tableau

HubSpot

Marketo

SQL

Job description

Overview

We are seeking an experienced and passionate Growth Marketing Manager, Analytics to join our Emerging Business team within our Portfolio Marketing department. In this role, you will focus on go-to-market (GTM) planning in close collaboration with our sales, product, and data analytics teams. Your main responsibilities will revolve around GTM forecasting and reporting, specifically concerning OKRs and KPIs for marketing. Reporting to the Head of Global Growth, you will play a critical role in our quarterly business reviews (QBRs), quarterly business plans (QBPs), and reporting, while bridging the gap between growth marketing, business development (BD), inside sales representatives (IDRs), and sales.

• Develop and implement go-to-market and growth strategies in collaboration with sales, product, and data analytics teams
• Perform detailed data forecasting to inform and measure global OKRs, POR (Plan of Record) and KPIs for marketing initiatives
• Lead and support quarterly business reviews (QBRs) and quarterly business plans (QBPs) providing insightful analysis and recommendations
• Produce comprehensive reporting and analysis aimed at improving marketing effectiveness and driving business growth
• Foster strong relationships and provide strategic insights to bridge growth marketing efforts with business development, ISRs, and sales teams
• Analyze marketing data to evaluate the effectiveness of campaigns and pinpoint areas for enhancement
• Help develop reports and dashboards to create and maintain comprehensive reports to monitor KPIs and marketing metrics
• Optimize marketing strategies by conducting A/B testing and other experiments to refine approaches and boost conversion rates
• Uncover insights through advanced analytics to identify trends and drive strategic growth initiatives
• Present clear and actionable insights to stakeholders to inform decision-making
• Stay informed on industry trends and best practices in marketing analytics

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred
• At least 5 years of experience in growth marketing, with a strong background in GTM planning, analytics, and data forecasting
• Proficiency in SQL and experience working with large datasets
• Demonstrated experience working collaboratively with sales and data teams
• Strong proficiency in analytics tools (e.g., Google Analytics, Tableau, BI tools) and marketing platforms (e.g., HubSpot, Marketo)
• Analytical mindset with strong ability to interpret complex data and translate it into actionable insights
• Excellent verbal and written communication skills
• Demonstrated experience in A/B testing and conversion rate optimization
• Team player with the ability to collaborate effectively in a fast-paced environment

Preferred Qualifications

• Experience in the tech or software industry (B2B SaaS preferred)
• Familiarity with marketing automation tools and CRM systems

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Diversity and Belonging

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