Google Ads Manager

Futuretek; Vaughan; On-site; CAD 70,000 - 90,000; Full time

Job summary

A dynamic online marketing firm in Vaughan is seeking an experienced Google Ads Manager to drive campaign success across multiple platforms. You will manage significant budgets, develop data-driven strategies, and leverage industry insights to optimize performance. The ideal candidate has extensive experience in ad management, strong analytical skills, and knowledge of the online gaming sector. Competitive compensation and robust benefits await the right individual.

Benefits

Advanced medical benefits

Competitive salaries and bonuses

Paid courses and mentorship

Holiday parties and team events

Qualifications

• 5-7 years of experience managing Google Ads and Bing campaigns.
• Proven track record of optimizing successful ad campaigns.
• Certifications in Google Ads and Bing Ads are desirable.

Responsibilities

• Develop comprehensive Google Ads and Bing campaigns.
• Manage multi-million dollar budgets for optimization.
• Analyze campaign performance and provide actionable insights.

Skills

Analytical skills

Campaign management

Google Ads proficiency

Bing Ads proficiency

Communication skills

Attention to detail

Education

Bachelor's degree in marketing or business

Tools

Google Analytics

Google Ads

Bing Ads

Job description

Job Description: We are looking for a talented and seasoned Google Ads Manager with a proven track record of running successful campaigns with multi‑million dollar budgets. As the Google Ads Manager you will be responsible for developing and executing high-impact Google Ads and Bing campaigns for all our brands. This role requires deep expertise in Google Ads and Bing Ads, strong analytical skills, and a passion for driving exceptional results.

Responsibilities

1. Develop and implement comprehensive Google Ads and Bing campaigns
2. Manage multi‑million dollar budgets across various campaigns, ensuring efficient allocation of resources and continuous optimization.
3. Conduct extensive keyword research, ad copywriting, and landing page optimization to maximize campaign performance and return on ad spend (ROAS).
4. Stay up to date with industry trends and best practices in the online gaming sector to leverage new opportunities and drive innovation in Google Ads and Bing platforms.
5. Analyze campaign performance, track key metrics, and provide actionable insights to enhance campaign effectiveness and achieve business objectives.
6. Collaborate closely with internal teams, including data analytics, product, design, and development, to align Google Ads and Bing strategies with overall marketing goals.
7. Implement advanced targeting and remarketing strategies to improve user acquisition, engagement, and conversion rates across platforms.
8. Conduct A/B testing and implement optimization techniques to improve click‑through rates (CTRs), conversion rates, and overall campaign performance.
9. Prepare regular performance reports and present campaign results, insights, and recommendations to stakeholders.
10. Stay informed about changes to Google Ads and Bing Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.

Requirements

• Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
• Minimum of 5‑7 years of hands‑on experience managing Google Ads and Bing campaigns, preferably with multi‑million dollar budgets.
• Proven track record of planning, executing, and optimizing successful campaigns in Google Ads and Bing Ads, nice to have: in the gaming/iGaming industry.
• In‑depth knowledge of Google Ads and Bing Ads platforms, including campaign set‑up, ad creation, targeting options, bidding strategies, and optimization techniques.
• Strong analytical skills with the ability to interpret data, identify trends, and make data‑driven decisions to improve campaign performance.
• Online gaming industry experience is highly preferred.
• Proficiency in Google Analytics and other relevant tools to analyze campaign performance and track conversions.
• Excellent communication skills with the ability to effectively collaborate with internal teams and stakeholders.
• Detail‑oriented mindset with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast‑paced environment.
• Google Ads and Bing Ads certifications are highly desirable.

Benefits

Medical Benefits

We provide our employees with advanced medical benefits including dental, vision, prescription coverage, medical coverage, life and critical illness insurance, travel benefits, mental wellness programs, and other supported services.

Pay & Compensation

We offer competitive salaries and annual bonuses that are based both on individual performance and overachievement, as well as on the results of the company. After one year in the company, you may be entitled to join the company’s ESOP plan.

Career Development

We promote leadership and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events all around the world.

Unique Perks

Some company initiatives that we run, tailored to our culture of celebration include: holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences!