Field & ABM Marketing Manager

Vendasta; Canada; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Field & ABM Marketing Manager to lead multi-channel campaigns targeting Agencies and Franchisors. The ideal candidate should possess 4-6 years of B2B Demand Generation experience, have a proven track record with ABM campaigns, and hold a Bachelor's degree in Marketing or related fields. This role emphasizes collaboration with cross-functional teams to drive growth and engagement through innovative AI-driven strategies. A flexible work environment and competitive benefits are offered.

Benefits

Competitive health benefits

Flex time

Annual work-from-anywhere policy

Employee Options Program

Daily snacks

Catered Friday lunches

Education reimbursement

Leadership development programs

Community events and volunteer opportunities

Qualifications

• 4-6 years of experience in B2B Demand Generation or Field Marketing.
• Proven ability to lead personalized ABM campaigns.
• Experience with AI-driven marketing tools is a strong asset.

Responsibilities

• Orchestrate full-funnel, multi-channel marketing campaigns.
• Manage Vendasta's presence at trade shows and organize events.
• Define and track success metrics for campaigns.

Skills

B2B Demand Generation

Campaign orchestration

Audience segmentation

Vertical marketing strategy

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

HubSpot

Marketo

CRM platforms

Job description

Field & ABM Marketing Manager

Preferred- In Office Saskatoon | Open to Remote- Canada & USA

At Vendasta, we’re leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them.

About the Job

We’re looking for a Field & ABM Marketing Manager who is energized by orchestrating full-funnel, multi-channel campaigns and excited to align marketing and sales to drive vertical growth. In this role, you’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

Your Impact

• As a Field & ABM Marketing Manager, you'll work with the Director of Demand Generation and cross-functional teams including Paid Media, Sales, and BDRs to:
• Lead integrated campaigns targeting Agencies, Franchisors, and ISVs with personalized, multi-channel strategies across digital ads, email, direct mail, events, and more.
• Select and manage Vendasta’s presence at high-value trade shows and organize regional field events, executive dinners, and roundtables to deepen relationships with key decision-makers.
• Build and maintain vertical-specific Target Account Lists (TALs), develop campaign toolkits, and align outbound sales motions with marketing campaigns.
• Define and track success metrics such as cost-per-opportunity, engagement rates, and pipeline contribution—leveraging AI to optimize targeting and personalization.

What You Bring to the Table

You bring 4–6 years of experience in B2B Demand Generation or Field Marketing, ideally within a SaaS or technology environment. You’re highly skilled in campaign orchestration, audience segmentation, and vertical marketing strategy. Your toolbox includes proficiency with CRM platforms, marketing automation tools like HubSpot or Marketo, and gifting platforms like Postal.

You have a demonstrated ability to lead personalized, account-based marketing (ABM) campaigns and manage strategic field events. Familiarity with AI-driven marketing tools and personalization techniques is a strong asset, as is a Bachelor’s degree in Marketing, Communications, Business, or a related field.

About Vendasta

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

Perks

Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

Discover your potential. Build something that matters.

Join the AI revolution from right here in Saskatoon | Chennai | Boca Raton.