Email Marketing Manager

Onda; Abbotsford; Remote; CAD 65,000 - 85,000; Full time

Job summary

A marketing firm is seeking an experienced Email Marketing Manager to develop and execute engaging email and SMS marketing strategies for D2C eCommerce clients. Candidates should have at least 5 years of experience in email and SMS marketing, proficiency with Klaviyo, and the ability to work independently. This is a remote role offering the opportunity to innovate and optimize campaigns for maximum effectiveness.

Qualifications

• 5+ years of experience in email and SMS marketing.
• Experience with Klaviyo or other email marketing automation platforms.
• Proficiency in data analysis and reporting tools.
• Ability to work independently in a remote environment.

Responsibilities

• Develop and implement email and SMS marketing strategies.
• Conduct market research and analysis to identify target audiences.
• Create engaging email and SMS content aligned with brand messaging.
• Monitor and analyze campaign performance metrics.
• Optimize campaigns for maximum engagement and revenue generation.

Skills

Strong written and verbal communication skills

Excellent organizational and project management skills

Experience with email marketing automation platforms (Klaviyo)

Familiarity with SMS marketing platforms

Ability to analyze data and extract insights

Creativity in developing campaign ideas

Tools

Klaviyo

Job description

Overview

Email Marketing Manager — we're seeking an experienced Email/SMS Marketing Strategist to work with D2C eCommerce clients. This is a remote position.

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for strategizing, developing and executing email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

To be successful in this role, you should be able to craft accessible, engaging, and compelling texts that capture the reader\'s attention. You\'ll have experience with Klaviyo and other email marketing platforms and stay up-to-date on new technological developments that facilitate the dissemination and monitoring of campaign features.

Responsibilities

• Develop and implement email and SMS marketing strategies to achieve client goals and objectives
• Conduct market research and analysis to identify target audiences and create customer segments for campaigns
• Create engaging and effective email and SMS content that aligns with client brand messaging and voice
• Collaborate with designers to develop visually appealing email templates and graphics
• Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions
• Use customer data and insights to optimize campaigns for maximum engagement and revenue generation
• Stay up-to-date on industry trends and emerging email and SMS marketing technologies
• Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations

Skills

• Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy
• Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Experience with email marketing automation platforms, such as Klaviyo
• Familiarity with SMS marketing platforms and tactics
• Ability to analyze data and extract insights to inform marketing strategies
• Understanding of email and SMS marketing best practices and industry trends
• Creativity and innovation in developing new email and SMS campaign ideas

Qualifications

• 5+ years of experience in email and SMS marketing
• Experience with Klaviyo or other email marketing automation platforms
• Strong knowledge of email and SMS marketing best practices and strategies
• Excellent written and verbal communication skills
• Proficiency in data analysis and reporting tools
• Ability to work independently in a remote environment