Director, Product & Customer Marketing (Retail)

Lightspeed Commerce; Toronto, Montreal; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading technology company in Toronto is seeking a Director of Product & Customer Marketing to drive go-to-market strategies and lead a high-performing team. The ideal candidate will have over 10 years of experience in product marketing within the B2B SaaS space, showcasing leadership and strategy development skills. This role also involves collaboration with cross-functional teams to enhance product positioning and market success.

Benefits

Flexible paid time off

Equity options

Pension plan contributions

Training opportunities

Health and wellness credit

Time off to volunteer

Employee-led networks

Computer purchase program

Enhanced parental leave

Qualifications

• 10+ years in product marketing or similar go-to-market role.
• Proven experience leading, mentoring, and developing teams.
• Deep expertise in B2B SaaS marketing, preferably for SMBs.

Responsibilities

• Architect and orchestrate the North America go-to-market strategy.
• Lead and mentor a high-performing product marketing team.
• Collaborate with Product and Technology teams to influence roadmaps.

Skills

B2B SaaS marketing

Team leadership

Market insights

Go-to-market strategy

Job description

Director, Product & Customer Marketing (Retail)

Hi there, thanks for stopping by!

We are looking for a Director, Product & Customer Marketing (Retail). As the Director of Product & Customer Marketing, you will be a key leader on the marketing team, responsible for shaping our market presence and driving the commercial success of our products across North America. You will own the end-to-end product & customer marketing strategy, lead a talented team of product marketers, and act as the crucial link between our Product, Sales, Marketing, and core GTM organizations.

What you’ll be doing:

• Go-to-Market Strategy: architect and orchestrate theNorth Americango-to-market (GTM) strategy for our product portfolio, ensuring alignment with Product, Marketing and Sales teams to drive commercial success
• Messaging & Positioning: architect a powerful messaging and positioning framework that establishes clear competitive differentiation and translates our product’s value for key internal and external audiences
• Team Leadership & Execution: lead, mentor, and grow a high-performing product marketing team, setting clear goals and owning the outcomes of all PMM‑led initiatives and programs
• Customer & Market Insights: champion GTM and product insights, leveraging market research and competitive intelligence to inform product strategy, pricing, and positioning within North America
• Product Partnership & Influence: forge a strong, collaborative partnership with Product and Technology teams to influence the product roadmap and streamline the launch process for new features and offerings
• Customer Lifecycle & Adoption: develop and execute lifecycle marketing strategies focused on increasing product adoption, engagement, and retention among our existing customer base
• Sales Enablement: work closely with our sales enablement group, equipping teams with the compelling messaging, tools, and training required to drive revenue
• Operational Excellence: enhance the operational efficiency of the Product Marketing and GTM functions by defining, implementing, and refining key processes and workflows.
• Cross‑Functional Influence: build influential relationships across the organization to ensure seamless collaboration and alignment on all product marketing‑driven initiatives, including with our other regional Product Marketing leaders

What you need to bring:

• 10+ years in product marketing or similar go‑to‑market role
• Proven experience leading, mentoring, and developing a high‑performing team
• Deep expertise in B2B SaaS marketing, with preferred experience from solutions serving small businesses (SMB)
• Demonstrated success in partnering with Product and Technology teams to influence roadmaps and execute successful launches.
• Prior experience orchestrating complex, GTM campaigns that drive key product marketing results
• A flexible work environment that empowers you to do your best work
• A culture that celebrates performance
• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
• Career‑defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies
• Equity options, because this is your company too
• Contributions to your pension plan. Your future matters
• Training opportunities to grow your skills and career
• Health and wellness credit so you feel your best
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities.

#LI-L

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here .

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed’s one‑stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual‑listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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