Director, Paid Media

#paid; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

A leading creator marketing firm in Toronto is seeking a Director of Paid Media to oversee their paid media strategy during a maternity leave. The successful candidate will have 7-10 years of experience in digital marketing, proven leadership skills, and a strong background in running paid campaigns on major platforms such as Meta, TikTok, and Snapchat. This role involves driving media strategy, managing a team, and ensuring campaigns align with client goals. A competitive salary of $110,000 - $140,000 is offered, along with other benefits.

Benefits

Flexible vacation policy

Health and dental benefits

L&D budgets

Team offsites

Qualifications

• 7–10 years of experience in paid media, digital marketing, or creator marketing.
• Proven leadership experience managing full-time employees.
• Direct experience running paid campaigns on major social platforms.

Responsibilities

• Drive paid media strategy and performance across the organization.
• Identify new paid media opportunities tailored to the creator economy.
• Manage a team of media buyers to enhance efficiency and scale.

Skills

Leadership

Digital marketing

Paid media strategy

Team collaboration

Performance optimization

Tools

Meta

TikTok

Snapchat

Job description

About Us

At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful. With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. #paid is leading the creator marketing space with innovative technology, an ambitious team, and a dedication to transforming the future of the creator economy.

The Role

We’re looking for a strategic and hands‑on Director of Paid Media to lead our Media team during a 12‑month maternity leave coverage. In this role, you’ll be responsible for driving paid media strategy and performance across the organization while directly managing our internal team and contractors. You’ll ensure that our paid media efforts continue to deliver strong results, evolve with industry trends, and scale effectively as we grow. You’ll play a key role in cross‑functional collaboration with Sales, Strategy, Client Success, and Product—contributing directly to client results, internal innovation, and company revenue goals.

Key Responsibilities

• Identify opportunities for new paid media offerings tailored to the creator economy, helping #paid stay ahead of the curve.
• Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals.
• Partner with Product to identify tooling and automation opportunities that streamline campaign execution and media buying operations.
• Design and implement performance‑based incentives that motivate team members and support strategic business outcomes.
• Stay on top of platform updates and industry shifts, bringing fresh thinking and leadership to the way we buy media at #paid.
• Manage and support a team of media buyers, fostering a high‑performance culture and implementing processes that enhance efficiency and scale.
• Oversee day‑to‑day operations of the Media team, including resource planning, internal reporting, and workflow improvements.
• Own and optimize paid media campaigns across major platforms, ensuring effective creator ad placements and consistent performance.
• Provide strategic input and hands‑on support for live campaigns to ensure we’re delivering strong performance for clients.

What You’ll Need To Be Successful

• Lead a team of full‑time employees and contractors, ensuring strong performance, high engagement, and alignment to team goals.
• Design and implement scalable media strategies that drive strong results in the creator economy.
• Build and streamline internal processes that enhance media operations and campaign execution.
• Collaborate with Sales, Strategy, and Client Success teams to ensure campaigns meet client goals.
• Partner with the Product team to identify and build tools that increase media team efficiency.
• Provide mentorship and support to the Media team while creating performance incentives that drive motivation and innovation.
• Stay ahead of industry trends and contribute to #paid’s internal and external thought leadership.
• Manage and optimize paid social campaigns hands‑on across Meta, TikTok, Snapchat, and more.

About You

• 7–10+ years of experience in paid media, digital marketing, or creator marketing.
• Proven leadership experience managing full‑time employees and leading a high‑performing team.
• Direct, hands‑on experience running paid campaigns across Meta, TikTok, Snapchat, and other social platforms.
• Deep understanding of auction dynamics, bidding strategies, creative testing, and optimization tactics.
• Experience managing $5M+ in annual media spend (preferred).
• Strong background in media strategy, amplification regulations, and paid media innovation.
• Experience managing contractors and collaborating with cross‑functional leadership.
• Comfortable navigating fast‑paced, high‑growth environments.
• Highly organized and process‑oriented, with strong communication and critical‑thinking skills.
• Bonus: Experience in the creator economy and working closely with Sales or Creative Strategy teams.
• Bonus: Experience at a tech company.

Why #paid

• We are a group of passionate and thoughtful people working together to fundamentally change the way brands are built while empowering creators to make a living doing what they love.
• We are growing quickly! Plus, #paid is the highest‑rated platform on the popular G2 Crowd software review website.
• We have all the fun perks you’d expect—flexible vacation policy, competitive vision, dental and health benefits, team offsites and working hubs, and socials (yes, even remotely!).
• We invest in our team members, with L&D budgets and RRSP/401K Matching Programs.
• We are proud of our culture and care about it deeply—we live by our team values and are always trying to make #paid a better company today than it was yesterday.
• We empower learning through meaningful career progression and the autonomy to test new ideas.

Salary

$110,000 - $140,000 a year

The pay range listed reflects base salary only. In addition to base pay, we offer additional forms of compensation for all roles, which may include variable pay (bonus or commission), stock options, and perks and benefits, depending on the role and location. We’ll discuss total compensation openly in our first conversation so there are no surprises when it comes time for an offer. At #paid, we believe compensation should be transparent, fair, and grounded in reality. Our compensation framework is built around clearly defined job levels based on seniority, expertise, scope of responsibility, performance expectations, and impact. For all publicly posted roles, we share a clear compensation range that reflects the levels associated with the role and complies with applicable pay transparency laws. Candidates are hired into a specific level, and compensation is set at the base pay associated with that level. The posted range represents the span between levels, not a negotiable pay range. When offers are made, they are presented at the compensation set for the level a candidate is hired into and are determined by experience, skills, and role alignment — not negotiation tactics or who asks first. This ensures consistent and equitable pay for team members in the same function and at the same level.

Equal Employment Opportunity

#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We empower diversity and create an inclusive environment where everyone feels comfortable bringing their best and authentic selves to work. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, or any other needed assistance, please let us know and we will work with you to meet your needs.