Director of Sales (Dana Hospitality)

Dexterra; Edmonton; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A prominent hospitality firm is seeking a Director of Sales in Edmonton to lead regional growth initiatives, drive revenue, and cultivate client relationships. This role involves strategic planning, proposal development, and team leadership within a dynamic environment. Ideal candidates will have 5–10 years in sales leadership, along with strong relationship-building and negotiation skills. A flexible hybrid work model is offered.

Benefits

Flexible hybrid work model

Award-winning safety culture

Supportive team environment

Qualifications

• 5–10 years of experience in business development and sales leadership.
• Strong track record of winning large contracts and managing executive-level relationships.
• Comfortable using proposal platforms.

Responsibilities

• Lead regional growth initiatives and drive revenue for Dana Hospitality division.
• Work closely with internal partners to deliver competitive solutions.
• Set clear goals and keep the team focused on results.

Skills

Strategic thinking

Relationship-building

Negotiation skills

Leadership and team development

Clear communication skills

Education

Post-secondary degree in business, commerce, hospitality, or related field

MBA (preferred)

Tools

CRM tools

Microsoft Office

Job description

Overview

Dexterra Group is hiring a strategic and results-driven Director of Sales to lead regional growth initiatives, drive revenue, and build lasting client relationships for our Dana Hospitality division. This leadership role is ideal for someone who knows how to build strong client relationships, lead a team, thrives in dynamic environments and is passionate about delivering innovative solutions to complex client needs.

About the Role

As a key member of the leadership team, the Director of Sales plays a key part in shaping regional strategy, identifying new business opportunities, and guiding the team through complex proposals and pitches. You’ll be working closely with internal partners across operations, culinary, marketing, and technical support to deliver smart, competitive solutions that meet client needs.

It’s a hands-on leadership role with a mix of strategy, relationship-building, and team development. Frequent travel is part of the job, and so is the ability to think on your feet, adapt to changing market conditions, and bring people together to win business.

What You’ll Be Doing

Driving Market Growth

• Work with the SVP to set goals and keep the pipeline full of new opportunities.
• Build and execute multi-year business plans to grow our presence in key regions.
• Keep an eye on market trends, regulations, and economic shifts to spot risks and opportunities early.
• Use data to track performance and identify gaps.
• Contribute to divisional planning and help shape the broader sales strategy.

Staying Ahead of the Curve

• Keep tabs on industry trends, competitor moves, and market shifts.
• Stay sharp by attending conferences, networking events, and professional development opportunities.
• Share insights with the team to help us stay competitive and creative.

Leading Proposal Development

• Work with clients to understand their needs and challenges.
• Lead the development of tailored proposals that speak directly to those needs.
• Pull together the right internal team to build strong, competitive bids.
• Make sure pricing and financial models align with our goals and risk standards.
• Negotiate and close deals that set us up for long-term success.
• Oversee the final submission process—editing, packaging, and delivery.

Team Leadership & Communication

• Set clear goals and keep the team focused on results.
• Ensure accurate reporting and CRM data management.
• Track activity, forecast targets, and help close deals.
• Build a deep understanding of our people, capabilities, and value proposition.
• Lead, coach, and support the business development team through regular feedback and performance reviews.
• Foster a culture of collaboration, innovation, and continuous improvement.
• Ensure we’re operating with integrity and in line with company policies.

Qualifications

• A post-secondary degree in business, commerce, hospitality, or a related field (MBA is a plus).
• 5–10 years of experience in business development and sales leadership.
• A strong track record of winning large contracts and managing executive-level relationships.
• Experience in premium food services is a bonus.
• Solid financial literacy and negotiation skills.
• Comfortable using CRM tools, proposal platforms, and Microsoft Office.
• A valid driver’s license and willingness to travel regularly across Canada (up to 50%).

Skills That Make You Stand Out

• Strategic thinking and market analysis
• Relationship-building at the executive level
• Strong negotiation and closing abilities
• Leadership and team development
• Clear, confident communication and presentation skills
• Professionalism, integrity, and business savvy
• Ability to thrive in a fast-moving, ever-changing environment

What’s In It For You?

• Be part of an industry that's more important than ever!
• Award winning safety culture.
• A flexible hybrid work model based in Ontario or Manitoba.
• Supportive team environment with room to grow.
• Employee Referral Program.
• We are growing!

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Accommodation is available upon request at all stages of the selection process.

We thank all applicants for their interest and will contact those candidates selected for interview.

Note, we are not accepting candidates from recruitment agencies.

#IND3