Director of Growth Marketing - Scale Paid Acquisition

HRB; Toronto; On-site; CAD 100,000 - 135,000; Full time

Job summary

A growing fintech startup in Toronto is looking for a Director, Performance Marketing to manage paid acquisition channels and drive results. This hands-on role requires 8+ years of performance marketing experience, expertise in data analysis, and a startup mindset. You will own channel performance, establish growth models, and collaborate with engineering and product teams. Candidates with experience in scaling campaigns and strong creative judgment are encouraged to apply.

Qualifications

• 8+ years of experience in performance marketing with ownership of paid channels.
• Experience with metrics like CAC, LTV, and cohort analysis.
• Ability to collaborate with Product and Engineering teams.

Responsibilities

• Own the paid acquisition engine across key channels.
• Lead campaign strategy and execution.
• Establish an experiment-driven growth culture.

Skills

Performance marketing expertise

Data fluency

Creative judgment

Attribution measurement

Job description

A growing fintech startup in Toronto is looking for a Director, Performance Marketing to manage paid acquisition channels and drive results. This hands-on role requires 8+ years of performance marketing experience, expertise in data analysis, and a startup mindset. You will own channel performance, establish growth models, and collaborate with engineering and product teams. Candidates with experience in scaling campaigns and strong creative judgment are encouraged to apply.