Director, Growth Marketing

The Logic Careers; Toronto; Remote; CAD 100,000 - 125,000; Full time

Job summary

A growing media company in Toronto is seeking a Director of Growth Marketing to lead their funnel growth strategy and develop lifecycle marketing campaigns. Candidates should have 5 years of relevant experience and strong analytical and communication skills. This full-time position supports remote work across Canada. Competitive compensation and benefits offered.

Benefits

Competitive compensation package

Generous paid time off

Comprehensive benefits plan

Professional development opportunities

Qualifications

• 5 years of experience in growth marketing, digital acquisition, or audience development, ideally within a subscription-based or media business.
• Proven ability to design and execute growth strategies that drive measurable results.
• Excellent analytical, communication, and copywriting skills.

Responsibilities

• Lead the funnel growth strategy from awareness to acquisition and retention.
• Develop pricing models and promotional campaigns.
• Manage and mentor a cross-functional team.

Skills

Digital Marketing

B2B Sales

Customer Segmentation

Marketing Automation

Market Research

Lead Generation

Tools

Mailchimp

HubSpot

Google Ads

Job description

Overview

The Logic is accepting applications for a full-time director of growth marketing (M3-level band) to join its growing corporate team. We are an independent made-in-Canada digital media company founded in 2018 with the belief that Canadians will pay for great journalism. We are headquartered in Toronto with bureaus in Vancouver, Calgary, Ottawa, and Montreal. This role can be remote but requires occasional travel to The Logic's Toronto headquarters for strategic planning and team collaboration (minimum 3-5 times per year).

This is a unique opportunity to help shape the next phase of The Logic's growth by tapping into new audiences and broadening the impact of The Logic's journalism.

Responsibilities

• Lead The Logic's funnel growth strategy from awareness to acquisition and retention, identifying improvements in the user journey, testing messaging, placements, and promotions to drive funnel performance.
• Develop pricing models and promotional campaigns across consumer and B2B channels that support both acquisition and retention goals.
• Develop lifecycle marketing campaigns from acquisition to retention across email, web, and app to nurture user engagement, boost retention, and deepen audience loyalty.
• Oversee creative development, copywriting, packaging, and distribution of marketing assets; ensure all campaigns are on brand and aligned with business objectives.
• Own and optimize paid acquisition channels including Google Ads and LinkedIn and identify new opportunities for experimentation.
• Collaborate with product and analytics teams to test and improve key performance metrics.
• Manage and mentor a cross-functional team in executing growth and promotional strategies.

Qualifications

• 5 years of experience in growth marketing, digital acquisition, or audience development, ideally within a subscription-based or media business.
• Candidates with relevant transferable skills and experience should still apply.
• Strong understanding of lifecycle marketing, performance channels, content monetization, and audience segmentation.
• Proven ability to design and execute growth strategies that drive measurable results.
• Experience with marketing and CRM tools (Mailchimp, Piano, HubSpot, Google Ads, or similar platforms).
• Excellent analytical, communication, and copywriting skills.
• Strong project management abilities; able to balance multiple priorities and cross-functional stakeholders.
• Strategic thinker who is hands-on and thrives in a fast-paced collaborative environment.
• You have a passion for journalism.

Benefits

• Competitive compensation package with generous paid time off and equity options.
• Comprehensive benefits plan including parental leave top-up, fertility coverage, dental, vision, HSA, EAP, and more.
• Professional development opportunities.

Work arrangements

The Logic is distributed and supports remote work across Canada. For team members in Toronto and Ottawa, The Logic offers office space for in-person meetings.

How to apply

To apply please submit the following:

• Your resume
• A cover letter showing how your work experience and skills would be an asset to The Logic

Applications are due by August 18 at 5PM ET but will be reviewed on a rolling basis. Apply early.

If you have questions, please contact The Logic. The Logic is committed to inclusiveness, equity, and accessibility. If you require accommodations at any step of the application or interview process, please contact us. Accommodations may include alternative methods of communication, providing a detailed what to expect, or a modified interview process.

Required Experience

Director

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type

Full-Time

Experience

years

Vacancy

1

Salary

Monthly Salary: 89,739 - 119,653