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A leading beverage corporation is seeking a Director of Franchise Leadership to manage performance, drive revenue, and oversee local market execution in Toronto. The ideal candidate will have extensive experience in consumer packaged goods, strong relationship-building skills, and a background in business planning and strategy. This position requires collaboration with key stakeholders and an understanding of channel marketing, promising an engaging work environment as part of a recognized brand.
Position Title : Director, Franchise Leadership - Channel - Canada (R-132330)
Primary Location : Applicants must currently reside in, or be willing to relocate to the Toronto, ON, Canada area.
Travel : Up to 25% travel with an expectation to be in the office 3 days a week.
Education : Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.
The Director Franchise Operations - Channel serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.
Responsible for weekly/monthly performance management with VP's and other key stakeholders, which includes reporting on commercial metrics (SOVI, CDE, NNO, tie-ins), volume, revenue, share, and transaction metrics.
Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
Act with agility when needed to collaboratively build contingency plans that prioritize key initiatives to ensure we deliver annual business plan performance.
Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan. Participate in all channel planning routines from Atlanta.
Provides Bottler performance feedback to Franchise Leadership "serving as voice of the market."
Monitor's market conditions and reports competitive activity to management, Bottler and local associates to understand program effectiveness and any implementation barriers.
Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.
Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.
5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
Must have experience withannualbusinessplanning, forecasting, customer and distributor managementand demonstrate a track record for delivering positive volume and revenue results.
Understanding of channel marketing, commercial planning and strategy and competitive analysis and how to utilize this knowledge to drive sales.
Must possess excellent relationship building skills, as well as strategic leadership abilities.
Demonstrate excellent influencing, selling, negotiating, relationship building and storytelling abilities.
Demonstrate strong time management capabilities, attention to details, the ability to prioritize quickly and take risks as well as thrive in ambiguity.
An understanding of channel marketing, syndicated marketing research and competitive analysis and how toutilizethis knowledge to drive sales are ideal.
Strong data literacy, problem-solving and analytical skills are ideal.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Business Integrations; Business Planning; Distribution Operations Management; Annual Business Planning; Customer Relationship Management (CRM); Value Chain Economics; Channels Strategy; Contract Management; Negotiation Strategies; Market Dynamics; Communication; Execution Excellence; Business Plan Implementation; Financial Performance Management; Revenue Growth Management; Teamwork; Negotiation; Channel Management; Strategic Leadership; Capacity Planning
Pay Range:$146,000 - $171,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.