Director, Digital Marketing

ADP; Mississauga; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading HR services provider in Canada seeks a Director of Digital Marketing to lead digital demand generation. This role will manage a significant budget and drive performance across channels such as SEO, SEM, and affiliate marketing. Ideal candidates will have 6+ years of relevant experience and a proven track record of working with senior leaders to translate digital strategies into business outcomes. This position offers high visibility and the opportunity to influence marketing efforts at a national scale.

Qualifications

• 6+ years of experience in digital or performance marketing.
• Proven success across SEO, SEM, and affiliate channels.
• Experience managing a mid-seven-figure digital marketing budget.

Responsibilities

• Own digital demand generation for inbound sales in Canada.
• Manage and optimize an annual digital marketing budget.
• Align demand generation plans with revenue goals.

Skills

SEO

SEM

Affiliate marketing

Generative AI

Data-driven decision-making

Performance analysis

Job description

Role Overview

ADP Canada is seeking a Director of Digital Marketing to serve as the Canadian Center of Excellence’s individual contributor lead for performance and inbound digital acquisition. This role sits at the intersection of global scale and local execution: a senior-level, hands‑on digital marketing generalist responsible for deploying and orchestrating SEO, SEM, affiliate, and emerging generative AI capabilities in direct support of inbound sales prospect acquisition across the Canadian business.

The Director will act as the primary digital partner to the Canadian business unit, translating global performance marketing strategy into market‑specific execution while maintaining tight alignment with ADP’s global Performance Marketing organization. This is a highly visible role with regular exposure to senior commercial, strategy, and finance leaders, well‑suited for a marketer who wants to operate inside a large, complex enterprise while still materially shaping outcomes across SMB, mid‑market, and enterprise segments.

Key Responsibilities

The Director will own end-to-end digital demand generation for inbound sales in Canada, with accountability for performance, efficiency, and strategic evolution of the channel mix. This includes hands‑on leadership and orchestration across search (SEO and SEM), affiliate partnerships, and the practical application of generative AI to improve scale, speed, and effectiveness.

• Serve as the Canadian digital marketing COE lead and primary point of contact for inbound acquisition, ensuring that local business needs are met through globally aligned strategies and tools.
• Plan, manage, and optimize a mid‑seven‑figure annual digital marketing budget, with clear ownership of forecasting, pacing, ROI measurement, and performance reporting.
• Partner closely with the global Performance Marketing team to align on strategy, governance, technology, experimentation frameworks, and best practices, while advocating for Canadian market nuances.
• Work directly with Canadian sales, marketing, and finance leaders to align demand generation plans with revenue goals, capacity constraints, and commercial priorities.
• Deploy and coordinate internal and external resources across SEO, SEM, affiliate, and AI‑enabled initiatives, acting as a true generalist who understands both strategy and execution.
• Drive continuous improvement through testing, experimentation, and performance analysis, with a strong bias toward data‑driven decision‑making and clear communication of trade‑offs.
• Explore and operationalize generative AI use cases across content, bidding, audience development, and workflow efficiency, in close coordination with global standards and guardrails.

Scope and Impact

This role supports inbound prospect acquisition across the full ADP Canada portfolio, spanning SMB (primary focus) through enterprise. While positioned as an individual contributor, the Director operates with enterprise‑level influence, shaping how global capabilities are applied locally and how Canadian insights inform global strategy. Success in the role will be measured by lead quality, volume, efficiency, and the credibility of digital marketing as a growth lever with senior leadership.

Required Experience and Qualifications

The ideal candidate brings both depth and range: someone who has operated inside complex organizations, managed meaningful budgets, and remained close enough to execution to understand what actually moves performance. This candidate must be able to operate within a sales‑led go‑to‑market motion.

• 6+ years of experience in digital or performance marketing, with demonstrated success across SEO, SEM, and affiliate channels in a lead‑driven or revenue‑driven environment.
• Direct experience managing and optimizing a mid‑seven‑figure annual digital marketing budget, with comfort owning financial trade‑offs, forecasts, and performance narratives.
• Proven ability to work effectively with senior leaders across marketing, sales, strategy, and finance, translating digital performance into business‑level outcomes.
• Experience operating within large, matrixed organizations, with a strong appreciation for governance, alignment, and stakeholder management.
• Working knowledge of generative AI applications in digital marketing, with a practical mindset toward experimentation and operationalization rather than hype.
• Strong analytical skills and comfort with performance metrics, attribution, and ROI measurement in complex sales environments.

Why This Role

This is a rare opportunity to operate as a senior individual contributor with outsized scope and visibility. The role offers exposure to a global performance marketing organization, a broad Canadian business portfolio, and leadership conversations that span strategy, finance, and growth. It is particularly well‑suited for a marketer who wants to deepen enterprise experience without losing proximity to real execution and measurable impact.