Director - Americas, Hong Kong Tourism (Toronto or LA based)

ConnectedGroup; Ontario; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading marketing firm is seeking a Director for the Americas to promote Hong Kong as a travel destination. Responsibilities include devising marketing strategies, managing partnerships, and acting as a spokesperson. The ideal candidate should have over 15 years of tourism industry experience and strong leadership skills. This full-time position is based in Toronto or LA.

Qualifications

• At least 15 years' proven tourism industry experience, with at least 5 years at a senior management level.
• Integrated marketing leadership and a strategic mindset with strong commercial sense.
• Analytical skills and ability to lead teams proactively.

Responsibilities

• Devise overall strategy for the Americas and lead marketing initiatives.
• Maintain strategic partnerships with stakeholders in tourism.
• Act as spokesperson for the tourism brand of Hong Kong in the Americas.

Education

University degree in Travel/Tourism, Marketing or related discipline

Job description

Overview

Director - Americas, Hong Kong Tourism (Toronto or LA based)

Join to apply for the Director - Americas, Hong Kong Tourism (Toronto or LA based) role at ConnectedGroup.

Responsibilities

• Devise the overall strategy for the Americas, lead the implementation of marketing, PR and trade initiatives and programs to achieve set business objectives and KPIs.
• Identify, establish and maintain strategic partnerships with stakeholders (including government, media, online portals, airlines and travel trade industry). Responsible for the strategic planning process for the Americas, review and evaluate completed programs to obtain optimal results.
• Act as the spokesperson in the Americas to establish long-term and effective relationships with internal and external stakeholders to reinforce the tourism brand of Hong Kong and ensure sustainable growth of visitor arrivals.
• Keep abreast of the latest market development and provide continuous feedback on operational environment, industry development and competitive activities to senior management at Hong Kong Head Office for strategic planning.
• Build a high-performance team and model the organisation's culture, aligning the team with the Mission and Values.
• Manage all business activities and people in the US and Canada offices to ensure consistency with business objectives and compliance with legal and policy requirements.

Qualifications and Experience

• University degree holder, preferably in Travel / Tourism, Marketing or related discipline.
• At least 15 years' proven tourism industry experience, with at least 5 years at a senior management level.
• Broad understanding of market segments in the Americas (leisure, corporate events / conventions, cruises) with primary marketing focus on the Americas.
• In-depth knowledge of the marketing mix (advertising, PR, promotions, sales / distribution, research, product development; online marketing experience is important).
• Hong Kong destination knowledge is critical—ideally through lived experience.
• Strong presenter and an effective spokesperson for Hong Kong in the Americas.
• Analytical, strategic, with strong commercial sense and results orientation.
• Excellent planning and implementation skills.
• People management ability; ability to lead proactively and provide creative, visionary approaches to increase tourism to Hong Kong.
• Willingness to travel.

Desired Skills and Experience

Integrated marketing leader with a background in travel / tourism needed to lead US & Canada marketing activities and strategy to promote Hong Kong as a travel destination.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services