Digital Media Specialist

Health Care Foundation; San Juan de Terranova; On-site; CAD 40,000 - 45,000; Full time

Job summary

A charitable health organization in Newfoundland and Labrador seeks a Digital Media Specialist to enhance its digital presence. Responsibilities include managing social media, creating content, and engaging with the community. Ideal candidates should have education in marketing or related fields and strong skills in writing, social media management, and basic graphic design. This role offers competitive salary and growth opportunities.

Benefits

Professional growth opportunities

Competitive salary

Comprehensive benefits package

Qualifications

• Experience in digital media, marketing, or communications; internships accepted.
• Capacity to create and adapt content for various social media audiences.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Manage and grow social media channels with engaging content.
• Develop digital storytelling assets like graphics and videos.
• Lead on-site digital engagement at Foundation events.
• Track, analyze, and report on performance metrics.

Skills

Strong writing and storytelling skills

Social media management

Graphic design skills

Video editing skills

Project management

Education

Post-secondary education in related field

Tools

Adobe Creative Suite

Canva

Job description

Digital Media Specialist

Location: St. John’s, NL

Salary: $40,000 – $45,000 annually

About the Health Care Foundation

The Health Care Foundation advances adult health care in Newfoundland and Labrador, providing essential support to NL Health Services. Through the generosity of its donors, the Foundation funds state-of-the-art equipment, innovative programs, research, and education, empowering health care teams to deliver exceptional patient care right here at home.

With initiatives spanning cardiac care, diagnostic imaging, mental health, women’s health, emergency services, medical innovation, and surgical services, the Foundation is committed to creating healthier futures for the province’s residents and strengthening the health care system for generations to come.

The Opportunity

The Health Care Foundation is seeking a dynamic Digital Media Specialist to shape its digital voice, share powerful stories, and showcase the impact of philanthropy on health care in Newfoundland and Labrador. Reporting to the Director, Marketing and Communications, this role is central to building a strong, engaging digital presence for the Foundation. From developing compelling content to capturing live moments at events, the Digital Media Specialist will ensure patients, families, donors, and health care teams are seen and heard across digital channels.

This position offers an opportunity to contribute creativity and digital expertise to work that truly makes a difference.

Key Responsibilities

• Manage and grow the Foundation’s social media channels with engaging, consistent, and brand-aligned content.
• Develop digital storytelling assets such as graphics, photos, and short videos that capture impact and inspire support.
• Lead on-site digital engagement at Foundation events, ensuring live coverage and meaningful community interaction.
• Monitor social platforms, responding to comments and messages in a timely, professional manner.
• Maintain and update website content to ensure accuracy, accessibility, and relevance.
• Support the development and execution of digital campaigns, including email newsletters and online advertising.
• Track, analyze, and report on performance metrics to provide insights that strengthen reach and engagement.
• Contribute to stakeholder engagement by maintaining a professional presence as the initial point of contact for the Foundation.

Qualifications

• Post-secondary education in marketing, communications, public relations, digital media, or a related field.
• Experience in digital media, marketing, or communications (internships and co-op placements considered).
• Strong writing and storytelling skills with an ability to create compelling, audience-focused content.
• Demonstrated ability to manage social media platforms (including but not limited to Facebook, Instagram, LinkedIn, and YouTube), with the capacity to create and adapt content for each audience.
• Basic graphic design and/or video editing skills using Canva, Adobe Creative Suite, or similar tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A collaborative mindset, initiative, and eagerness to grow professionally.

Why Join Us?

• Meaningful Impact: Use your creativity and digital expertise to highlight the stories of patients, residents, families, donors, and health care teams, helping to advance health care in Newfoundland and Labrador.
• Collaborative Environment: Be part of a dedicated team of professionals who are passionate about philanthropy, health care, and community engagement.
• Professional Growth: Access mentorship and development opportunities that will support your career progression in marketing and communications.
• Competitive Compensation: Receive a competitive salary and comprehensive benefits package while contributing to impactful health care initiatives.

How to Apply

If you are a digital media professional who thrives in a creative environment and is eager to make a tangible difference, we invite you to apply. Please submit your resume and a cover letter to Samantha Harding at [e-mail] by October 14, 2025.

The Health Care Foundation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.