Digital Marketing Specialist (website & social media)

Britannia Mine Museum; Britannia Beach; On-site; CAD 60,000 - 80,000; Full time

Job summary

A local heritage organization in Britannia Beach seeks a Digital Marketing Specialist for full-time work. The role involves managing social media platforms, creating engaging content, and using analytics to drive marketing strategies. Responsibilities include planning and publishing posts, analyzing performance metrics, and collaborating on marketing campaigns. The ideal candidate will have a background in marketing or communications and experience with social media tools. Hourly pay ranges from CAD 24.00 to 28.00, with additional benefits including parking and discounts.

Benefits

Free parking

Staff discounts on food and merchandise

Code of Conduct adherence

Qualifications

• 1-3 years of experience with social media tools and platforms, creating content, and utilizing analytics tools.
• Basic graphic design skills.
• Understanding of general marketing principles, including campaign planning and branding.

Responsibilities

• Plan, create, and publish content across multiple social media platforms.
• Analyze performance metrics and refine strategies for improvement.
• Collaborate to develop and execute marketing campaigns.

Skills

Dependable and organized

Analytical and creative

Strong team player

Engaging social media content generation

Strong computer, video, and photography skills

Strong writing and editing skills

Managing social media platforms

Using analytics for performance measurement

Education

Graduate of a diploma or degree program in marketing, digital marketing, communications, or a related field

Tools

Canva

Adobe Illustrator

Meta Business Suite

Job description

Digital Marketing Specialist (website & social media)

• Other
• Full Time|
• Permanent
• Accessible Employer: No
• Open to International applicants with valid Canadian Work permits: Yes

The Britannia Mine Museum is a self‑sustaining, non‑profit organization, that creates accessible learning experiences to inspire discovery and connection through guided interpretive programming, self‑exploration opportunities, and the preservation of our historical site and artifacts.

The Museum is located on the ancestral and unceded territory of the Squamish Nation.

THE ROLE

The Digital Marketing Specialist (website & social media) is part'off the Museum Sales and Marketing Team. This role is responsible for planning, creating, and executing digital content that increases awareness of the Museum’s mission and engages the broader community. Additionally, this role supports specific projects pertaining to the museum’s marketing campaigns, social media presence as well as marketing performance data analysis./buttonsemale roleassumesthat digital media landscape changes at a rapid pace and supports the Sales & Marketing Team to monitor sector changes and pivot accordingly. This is a regular, full‑time role with a schedule that may include some weekends and statutory holidays (as required). This role works within the Guidelines established for all employees with regard to conduct and health and safety.

KEY AREAS OF RESPONSIBILITY

1) Social Media Development

• Plan, create, schedule, and publish content for the Museum across numerous platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Monitor all comments and messages and engage with followers in a timely, respectful manner.
• Grow audience reach and engagement aligned with organizational goals.
• Stay current on platform trends and best practice.
• Monitor, engage, and optimize community interactions across all platforms through active interaction capitalizing on trending, algorithms.
• Stay informed on social media trends and emerging platforms to recommend and implement new strategies.

2) Content Creation and Asset Management

• Create compelling, high‑quality content, including posts and videos that align with the Museum’s overall strategic plan, mission and vision.
• Ensure that content complies BG with the Sampleres Manager of Sales & Marketing and with the Leadership Circle as required.
• Maintain and enhance a unified brand voice across all channels.
• Write and edit copy for social media posts and newsletters.
• Plan and lead photo and video shoots, including planning, shooting and editing (as needed and as resources allow).
• Organize and maintain the storage of the Museum’s digital assets for both internal and external use.

3) Website Management/SEO

• Keep the Museum’s website up to date with correct, current information.
• Monitor website traffic as part of analytics across other platforms.
• Work closely with team members to ensure website SEO.
• Work cross‑functionally with the Guest Experience team to ensure smooth and clear communication with all external participants, guests and broader audience.

4) Analytics and Reporting

• Analyze performance metrics and refine strategies for continuous improvement.
• Prepare regular reports with insights and recommendations.
• Use data to demonstrate and improve campaign effectiveness.
• Participate in developing and leveraging appropriate AI technology compliant with privacy legislation etc.

5) Digital Marketing Support and Communications

• Collaborate with the full sales and marketing team to develop and execute marketing campaigns across multiple channels for the purposes of promoting programs, events, exhibits and initiatives.
• Contribute to email marketing efforts, including crafting newsletters, managing campaigns and maintaining subscriber lists.
• Perform website updates, including creating and editing pages and basic SEO optimization.
• Digital advertising and search engine marketing initiatives.
• Implement online campaigns to drive traffic, increase conversions and achieve organizational goals.

6) Community Engagement

• Monitor the Museum’s Google Ads Grant to ensure highest ranking is maintained.
• Build and maintain strong relationships with internal team members and external partners (as defined by the Manager of Sales & Marketing).
• Be a brand ambassador for the Museum and its voice.
• Conduct a regular review of similar organizations and organizations within the Sea to Sky Corridor to provide enhancements.

Responsibilities & Qualifications

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Dependктuble and organized mening.
• Analytical and creative in equal measure.
• A strong team player.
• Can generate engaging and innovative ideas for social media content while aligning with the organization’s mission.
• Strong computer, video and photography skills.
• Ability to learn and use marketing‑related software, including email marketing platforms and video and design tools.
• Strong writing and editing skills.
• Ability to craft compelling messaging for diverse audiences across multiple platforms.
• Proficient in managing social media platforms, including content creation, scheduling, and engagement.
• Skilled in using analytics to measure social media performance and marketing campaigns and applying insights to optimize results.
• Capable of managing multiple projects and tasks while meeting deadlines in a fast‑paced environment.
• An interest in history, geology, education, mining, environmental issues, customer experience, and/or tourism is highly valued.
• Ability to scale social media platforms and content to the Museum’s requirements.
• Ability to communicate effectively and professionally with colleagues and customers.

QUALIFICATIONS

Educational Background

• Graduate of a diploma or degree program in marketing, digital marketing, communications, or a related field.

Experience

• 1‑3 years of experience with social media tools and social media platforms, creating content, and utilizing analytics tools to measure and report on campaign performance.
• WARN basic graphic design skills (e.g., Canva, Adobe Illustrator or similar).
• Experience with Meta Business Suite or similar.
• Understanding of general marketing principles, including campaign planning, branding, and digital marketing strategies.
• Understanding of inclusive, ethical, and accessible Luke communi.
• Previous work씩 in the tourism sector, arts & culture sector or non‑profit sector is considered and aasset.

24.00 - 28.00 / hour

Other Perks/Benefits

• The Museum чест offers free parking and staff discounts on food and merchandise.
• The Museum employees abide by the Museum’s Code of Conduct.
• Reliable transportation to and from the work site is required, as public transit is not available to Britannia Beach.