Digital Marketing Operations Manager

Fidelity Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services provider in Toronto seeks a Digital Marketing Operations Manager to oversee corporate event marketing via automation and CRM systems. The ideal candidate will have extensive experience with tools like Marketo, Salesforce, and Zoom Events, with a strong focus on managing and optimizing digital campaigns. A Bachelor’s degree in Marketing or a related field is required, alongside at least 3 years of relevant experience. The position offers a flexible hybrid working arrangement.

Benefits

Flexible hybrid work schedule

Comprehensive benefits package

Diversity and inclusion initiatives

Qualifications

• 3+ years of experience in marketing operations or event marketing.
• Hands-on experience with Marketo, Salesforce, CVENT, and Zoom Events.
• Experience setting up virtual events using Zoom Events.

Responsibilities

• Lead execution of digital campaigns for corporate events.
• Manage event-related workflows in Marketo and Salesforce.
• Monitor and report on campaign performance.

Skills

Digital marketing expertise

Project management

Event marketing

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

Marketo

Salesforce

CVENT

Zoom Events

Job description

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

What You’ll Do

As the Digital Marketing Operations Manager, you will play a key role in supporting Fidelity’s corporate event program through expert use of marketing automation, CRM, and event management platforms. You’ll manage end-to-end campaign execution, collaborate across teams, and ensure seamless integration of digital tools to drive marketing effectiveness and client engagement.

Corporate Event Program & MarTech Platform Support

• Lead the build, execution, and optimization of digital campaigns supporting Fidelity’s corporate events, including webinars, conferences, and client programs.
• Manage event-related workflows and integrations across Marketo, Salesforce, CVENT and Zoom Events, ensuring accurate data flow and campaign tracking.
• Set up and manage virtual and hybrid events using Zoom Events, including multi-hour virtual conferences and shorter webcast-style sessions.
• Ensure registrant data is synced across platforms (Zoom Events → Marketo, CVENT, Salesforce) to enable seamless follow-up and reporting.
• Collaborate with internal stakeholders to define event requirements, timelines, and deliverables.
• Ensure consistent branding and messaging across all event-related communications and assets.
• Provide strategic input on event marketing automation and audience segmentation.

Marketing Automation & Sales Enablement

• Execute multi-channel marketing campaigns using Marketo, including email, landing pages, and nurture programs.
• Support Salesforce CRM integration to align marketing efforts with sales outreach and lead management.
• Partner with Sales and Enablement teams to deliver content and tools that support the buyer’s journey.
• Maintain and optimize Fidelity’s content library and digital assets.

Project Management & Campaign Execution

• Own the end-to-end project management of digital marketing initiatives, with a focus on performance-related materials and event campaigns.
• Coordinate with IT and data teams to ensure accurate and timely data management for campaign execution.
• Automate content production workflows to improve efficiency and scalability.
• Ensure all campaigns are delivered on time, within scope, and aligned with business objectives.

Marketing Effectiveness & Reporting

• Monitor and report on campaign performance, including email metrics, event engagement, and lead conversion.
• Conduct post-event and post-campaign analysis to identify insights and areas for improvement.
• Implement A/B and multivariate testing to optimize campaign outcomes.
• Share actionable insights with stakeholders to inform future strategies.

Digital Innovation & Subject Matter Expertise

• Act as a digital SME for marketing operations, bringing expertise in automation, CRM, and event technology.
• Collaborate with cross-functional teams including Sales, IT, Finance, and Business Analytics to drive innovation.
• Define and document business requirements for new marketing initiatives and platform enhancements.
• Stay current with industry trends in digital marketing, MarTech, and event technology to ensure Fidelity remains a leader in the space.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered.
• 3+ years of experience in marketing operations, event marketing, or project management.
• Hands-on experience with Marketo, Salesforce, CVENT, and Zoom Events is essential.
• Experience setting up multi-hour virtual events and webcasts using Zoom Events, with registrant syncing across platforms.
• Familiarity with Zoom Meetings, Webex, BlueJeans, and GoToWebinar is a plus.
• Experience in the financial services or wealth management industry is highly desirable.
• Familiarity with sales enablement tools (e.g., Seismic) and content production platforms (e.g., Adobe Creative Suite) is an asset.
• Certifications such as Marketo Certified Expert, Salesforce Admin, or PMP are considered strong assets.

The Expertise You Bring

• Strategic thinker with a passion for digital marketing and event execution.
• Strong communication and stakeholder management skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in campaign reporting and optimization.
• Collaborative and proactive approach to problem-solving and innovation.

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

By applying to this job, you are consenting to receive an automated acknowledgement of your application.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada’s Top 100 Employers
• Greater Toronto's Top Employers
• Canada’s Top Family-Friendly Employers
• Canada’s Top Employers for Young People

Great Place To Work...

LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
• HRD - 5-Star Benefit Program
• HRD - 5-Star Diversity & Inclusion Employer

Designations

• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team