Digital Marketing Manager — B2B Growth & Analytics

Coopervision; Richmond Hill; On-site; CAD 65,000 - 88,000; Full time

Job summary

A leading manufacturer of contact lenses is seeking a Digital Marketing Specialist in Richmond Hill. The role focuses on enhancing digital presence through SEO/SEM, managing paid media campaigns, and overseeing website content. Candidates should have over five years of B2B marketing experience, strong analytical skills, and proficiency in CRM tools. This position offers competitive compensation with a starting salary between $65,771 and $87,694, depending on experience and qualifications.

Qualifications

• 5+ years of experience in digital marketing focused on B2B, SEO, paid media.
• Experience with CRM automation tools and email marketing platforms.
• Strong influencing skills to achieve goals within the organization.

Responsibilities

• Enhance digital presence across diverse platforms.
• Execute SEO/SEM strategies to optimize web rankings.
• Manage paid media campaigns and monitor KPIs.
• Oversee website content management for UX best practices.

Skills

SEO

Digital Marketing

Analytics

CRM Tools

Content Management

Social Media

Email Marketing

Project Management

Education

Bachelor’s degree in marketing or related field

Accredited Digital Marketing program

Tools

SalesForce Marketing Cloud

Google Analytics

Adobe

HootSuite

Sprout Social

Job description

A leading manufacturer of contact lenses is seeking a Digital Marketing Specialist in Richmond Hill. The role focuses on enhancing digital presence through SEO/SEM, managing paid media campaigns, and overseeing website content. Candidates should have over five years of B2B marketing experience, strong analytical skills, and proficiency in CRM tools. This position offers competitive compensation with a starting salary between $65,771 and $87,694, depending on experience and qualifications.