Digital Marketing Manager

Celestica; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading technology solutions provider in Toronto seeks a Digital Marketing Manager to drive integrated marketing strategies and enhance employer branding. This role involves strategizing and executing diverse campaigns, utilizing data analytics to optimize performance, and fostering a strong brand presence. Ideal candidates should have over 8 years of experience in digital marketing, particularly in technology, showcasing innovative ideas and a solid grasp of user experience principles.

Qualifications

• 8+ years of experience in digital marketing, especially in technology.
• Track record of successful integrated digital marketing strategies.
• Strong analytical skills to assess campaign performance.
• Excellent writing and communication skills.
• Experience with graphic design software.
• Knowledge of digital accessibility standards.

Responsibilities

• Develop and implement digital marketing strategies.
• Apply AI-driven optimization for campaigns.
• Write compelling marketing copy.
• Analyze campaign performance and report insights.
• Ensure effective user experience and accessibility.
• Create visual assets for marketing campaigns.
• Manage projects from start to finish.
• Adapt to changing priorities and demonstrate professionalism.

Skills

Digital marketing strategy development

Campaign execution

Content creation

Analytical skills

Graphic design (Canva)

User experience principles

Tools

Canva

Job description

Req ID: 129813
Remote Position: Hybrid
Region: Americas
Country: Canada
State/Province: Ontario
City: Toronto

Summary

Are you an experienced digital marketing professional with a talent for building comprehensive strategies and executing campaigns that drive real results? We're looking for a Digital Marketing Manager to join our team. You will be responsible for developing, implementing, and managing digital marketing campaigns across various channels, in support of Celestica’s business and talent recruitment goals. You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring business goals to life, and continuously optimize to deliver measurable impact, all while strengthening our employer brand to attract top talent.

The ideal candidate thrives in a collaborative fast-paced environment, brings a high level of energy to the role, is proactive and adaptable and able to think creatively and strategically to develop digital marketing strategies with impact.

Responsibilities

• Integrated Strategy & Execution: Develop and implement integrated digital marketing strategies that support business goals and help to increase brand awareness, including robust employer branding initiatives. This includes hands-on execution of campaigns across platforms like email, social media, paid search, while optimizing/aligning landing pages with best practice SEO.
• AI & Technology: Apply AI-driven Optimization (AIO) strategies as they evolve to enhance campaign performance and efficiency for both business needs and reaching potential talent pools.
• Content & Copywriting: Write compelling and effective marketing copy for various digital channels, with a focus on technology-related content and a strong emphasis on showcasing Celestica's unique culture and employee value proposition.
• Performance Analysis & Reporting: Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language.
• User Experience (UX) & Accessibility: Understand and apply best practices for user experience and digital accessibility to ensure our content is effective and inclusive for all audiences.
• Graphic Design: Utilize tools like Canva or other graphic design software to create visually appealing assets for campaigns.
• Project Management: Manage projects from start to finish to ensure timely execution.
• Adaptability & Professional Development: Quickly adapt to changing priorities and new challenges, and demonstrate a commitment to ongoing professional development to stay current with industry trends.

Qualifications

• A minimum of 8 years of professional experience in digital marketing, with experience in a technology company and proven understanding of employer branding best practices.
• Proven track record of developing and executing successful integrated digital marketing strategies.
• Strong analytical skills with the ability to interpret data and report on campaign performance and ROI.
• Excellent writing and communication skills.
• Experience with graphic design software (e.g., Canva).
• Knowledge of digital accessibility standards (WCAG) and user experience principles, applied to both customer-facing and talent-facing digital touchpoints.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Committed ongoing professional development for themselves and a willingness to share this knowledge with others.

Notes

This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.

Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

At Celestica we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. Special arrangements can be made for candidates who need it throughout the hiring process. Please indicate your needs and we will work with you to meet them.

COMPANY OVERVIEW

Celestica (NYSE, TSX: CLS) enables the world’s best brands. Through our recognized customer-centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform and supply chain solutions, Celestica brings global expertise and insight at every stage of product development – from drawing board to full-scale production and after-market services for products from advanced medical devices, to highly engineered aviation systems, to next‑generation hardware platform solutions for the Cloud.

Headquartered in Toronto, with talented teams spanning 40+ locations in 13 countries across the Americas, Europe and Asia, we imagine, develop and deliver a better future with our customers.

Celestica would like to thank all applicants, however, only qualified applicants will be contacted.

Celestica does not accept unsolicited resumes from recruitment agencies or fee based recruitment services.