Digital Growth Marketing Manager (Edtech)

moozoom; Montreal; Remote; CAD 60,000 - 90,000; Full time

Job summary

A leading K-12 EdTech platform, moozoom, seeks a Digital Marketing Manager to enhance mental health education for students. The role involves developing and managing marketing campaigns, analyzing performance metrics, and collaborating with teams to drive user engagement. Ideal candidates will have a Bachelor's in Marketing and experience in digital strategies and social media management within the EdTech space. Join a collaborative environment and contribute to meaningful initiatives!

Benefits

Flexible work hours

Collaborative work environment

Competitive base salary

Monthly allocation for health benefits

Qualifications

• 3-5 years of experience in digital marketing, preferably in the EdTech sector.
• Strong analytical skills with data interpretation abilities.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and manage email marketing and digital Ads campaigns.
• Analyze performance metrics for campaign optimization.
• Collaborate on ad copy and visuals for audience engagement.

Skills

Analytical skills

Digital marketing tools

Content creation

Social media management

SEO

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

Google Analytics

SEO tools

Social media management platforms

Job description

Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!

moozoom is looking for an innovative and results-driven Digital Marketing Manager to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-12 students, we want to hear from you!

Responsibilities

• Develop, implement, and manage email marketing and digital marketing Ads campaigns.
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.
• Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.
• Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention.
• Manage and grow our social media channels, increasing audience engagement and reach.
• Collaborate with content to create engaging blog articles and other SEO related initiatives.
• Conduct market research to identify trends and opportunities for growth within the EdTech sector.
• Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of experience in digital marketing, preferably in the EdTech.
• Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills, with a flair for creative content creation.
• Experience in managing social media campaigns and growing online communities.
• A passion for education and mental health, with a commitment to supporting K-12 initiatives.

• Full-time remote position
• Flexible work hours.
• Collaborative work environment.
• Competitive base salary
• Monthly allocation for health benefits.

Don’t forget to access https://moozoomapp.com to see how great it is!

Our six steps hiring process

• Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
• Initial Interview: if selected, this is where you and us get to know each other better.
• Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
• Final interview: we’re getting there. You made it so far and it’s now the moment where you get to meet other people of the team.
• Offer: we send you an offer tailored to convince youto join our team.6
• Take off: this is the day you start changing the world with us.

Join our team!