Digital Engagement & Event Specialist

Brock University; Lincoln; On-site; CAD 61,000 - 68,000; Full time

Job summary

An advanced educational institution in Lincoln, Ontario, is seeking a Digital Engagement & Event Specialist. This role involves managing the CCEE digital brand, planning recruitment events, and developing marketing strategies to boost student engagement. The ideal candidate should have a relevant degree, experience in event planning, excellent communication skills, and a strong background in social media management. This position offers a fixed-term contract with competitive pay and comprehensive benefits.

Benefits

Health & Dental Benefits

Pension Plan

Vacation up to 3 weeks per year

Flexible Work Arrangements

Qualifications

• Professional website and social media communications experience.
• Ability to design graphics ensuring professional appearance.
• Demonstrated ability in planning and coordinating events.

Responsibilities

• Execute communications and event strategy to support CCEE's priorities.
• Conduct research and analysis of events impacting student engagement.
• Manage the CCEE website and enhance social media platforms.

Skills

Content development

Event planning

Graphic Design

Social media communications

Excellent communication skills

Education

Undergraduate degree or college diploma in Marketing, Event Planning, Communications, Graphic Design or New Media

Tools

WordPress CMS

Campaign Monitor

Job description

Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement.

We are one of Canada’s outstanding comprehensive universities, where excellence and innovation thrive! Brock has been recognized as a Top Employer in Hamilton‑Niagara for seven consecutive years, ranked #3 as Canada’s Best Employer and in the top 10 as one of Canada’s Best Employers for Diversity. For 2025, Brock has been proudly recognized as one of Canada’s Top Employers for Company Culture, ranked seventh by Forbes in partnership with Statista. At Brock, you will find a welcoming, inclusive community and an exciting range of meaningful career opportunities.

Ignite new possibilities for your career. Break through at Brock.

Post End Date: January 6, 2026 at 11:59 PM. This job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group).

Please note: This is a fixed‑term contract ending April 2027.

About the Role:

Reporting to the Director, Co‑op, Career & Experiential Education (CCEE), the Digital Engagement & Event Specialist is responsible for the execution and management of the CCEE digital brand presence and the planning and coordination of CCEE and on‑campus employer recruitment events. The incumbent will create compelling marketing and branding materials to increase student and interested parties’ engagement. The Digital Engagement & Event Specialist will be responsible for partner engagement and marketing strategies through the operations of the events and digital marketing offerings.

The Digital Engagement & Event Specialist will:

• Execute the communications and event strategy through collaboration with unit leads to support the institution’s and CCEE’s strategic priorities;
• Conduct research and analysis of various events and marketing initiatives that impact student and internal engagement across all operations within CCEE;
• Execute the ongoing engagement strategy, including the development of CCEE collateral to ensure consistency across all departments in the unit and uphold brand standards;
• Liaise with internal and external support services to reserve and coordinate services required for events;
• Organize event‑related promotional materials, and attend events and oversee on‑site coordination;
• Manage the CCEE website and sub‑sites, and enhance the website and social media platforms by creating and utilizing analytics;
• Build a digital brand community for CCEE across various social media accounts;
• Develop and execute a multi‑faceted digital communication strategy to ensure timely publication of relevant news, events, opportunities, and student recognition;
• Act as the internal lead for CCEE’s Campaign Monitor email management software and ensure internal and external lists are being used and managed properly in accordance with relevant legislation.

Please note this position may be required to work occasional evenings and weekends depending on operational needs.

Key Skills and Experience:

• Undergraduate degree or college diploma in a relevant field (such as Marketing, Event Planning, Communications, Public Relations, Graphic Design or New Media);
• Content development, professional website, and social media communications experience;
• Experience managing a brand account and/or event planning in complex environments;
• Ability to design graphics, ensuring professional appearance and consistency with brand/accessibility standards using a variety of programs/emerging technologies;
• Strong creativity and visual design skills, with the ability to conceptualize and create videos including operating video and audio equipment and editing video content;
• Detailed knowledge of all social media (Facebook, Twitter, LinkedIn, Instagram, etc.), as well as WordPress CMS;
• Demonstrated ability in planning and coordinating events;
• Understanding of higher education, networking, and/or career‑related events;
• Excellent oral, written, and interpersonal communication skills;
• Ability to clearly and simply articulate concepts, messages, and strategies;
• Ability to remain current on new developments in the digital world and learn new technology/systems.

Preferred or Asset Skills:

• Graphic Design;
• Professional experience in website management;
• Professional experience in a post‑secondary environment.

Salary and Total Rewards:

• Job Grade K, Salary Scale ($61,286‑$99,384);
• Target Hiring Range: $61,286‑$68,000*
• This is a fixed‑term contract with benefits position that includes:
• Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage.
• Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
• Vacation: Up to 3 weeks per year, in addition to university holidays.
• Flexible Work Arrangements: Hybrid work schedule available.

*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.

We are committed to offering flexible work arrangements where possible as outlined in Flexible Work Arrangement Policy. As a student‑centered organization, all employees are required to work on campus as needed.

Brock University is committed to creating a respectful and equitable workplace. We strive to foster a culture of diversity and inclusion in our work and learning environments. We welcome applications from all qualified individuals and actively encourage applications from women, people with disabilities, members of the 2SLGBTQIA+ community, Indigenous Peoples, people who identify as Black, African and/or Caribbean, as racialised and/or as from ethnic and cultural minority groups, and other underrepresented demographic groups at Brock and in the Niagara region. Brock also recognizes intersectionality and the interconnected identities, histories, and experiences of these aforementioned groups.

We are committed to inclusive and barrier‑free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process, as outlined in Employment Accommodation Policy and consistent with the requirements of the Ontario Human Rights Code. Please contact [e-mail] if you require a disability‑related accommodation so we can ensure your participation needs are met.

Brock University does not use AI Technology at any stage of the recruitment process.

We appreciate all applications received. Candidates that are selected for an interview will be contacted.

Learn more about Brock University by visiting www.brocku.ca.