Data Analyst, CRM

Recipe; Vaughan; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian restaurant company is seeking a Data Analyst – CRM to transform customer data into actionable insights. The role involves data integration, reporting, and collaboration with cross-functional teams to enhance customer experiences. Candidates should have a Bachelor's degree and 4+ years of experience in data analysis, with strong skills in SQL and data visualization tools. This position offers a flexible/hybrid work environment and competitive benefits.

Benefits

Flexible / Hybrid work environment

20% associate discount dining card

Career advancement opportunities

Industry-leading benefits and wellness programs

Qualifications

• 4+ years experience in a data analyst or CRM analyst role
• Experience with data integration tools preferred
• Familiarity with Python, R, or other analytics scripting languages preferred

Responsibilities

• Design, validate, and monitor data flows between systems
• Build and maintain reports on CRM performance
• Develop and maintain dashboards in Looker Studio
• Define and build audience segments in CRM tools
• Act as a strategic partner for CRM and Marketing teams
• Influence customer journey development with data-backed narratives

Skills

SQL

Google BigQuery

Analytical thinking

Strong communication

Problem-solving mindset

Education

Bachelor’s degree in Data Analytics, Statistics, Computer Science, Marketing, or related field

Tools

Looker Studio

Salesforce (Marketing Cloud or CRM)

Job description

Overview

Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to iconic brands including Swiss Chalet, Harvey’s, St.Hubert, Montana’s, Olive Garden Canada, Bier Markt, East Side Mario’s, The Landing Restaurant Group, New York Fries, The Pickle Barrel & Catering, State & Main, Elephant and Castle, Original Joe’s, Fresh Kitchen + Juice Bar, The Burger’s Priest, Blanco Cantina and Anejo. Our Home Office Teammates have the opportunity to work on a wide variety of popular brands in Canada. We celebrate diversity, encourage curiosity, and value ownership. Above all, we believe in doing the right thing for our people, our communities and our planet.

The Data Analyst – CRM plays a critical role in transforming customer data into meaningful insights that drive personalized engagement, marketing effectiveness, and business growth. This role ensures seamless data integration between Salesforce, mParticle, and other systems, enabling a unified customer view. By translating complex data into compelling narratives and strategic recommendations, this role empowers cross-functional teams with actionable intelligence. The analyst will present these insights to marketing and business leadership, directly influencing campaign strategy and investment. This position bridges the gap between raw data and strategic decision-making, acting as a key consultant to help the organization deliver more relevant, data-driven customer experiences.

Responsibilities

1. Data Integration & Management

   Design, validate, and monitor data flows between mParticle, Salesforce, and other internal / external data sources (Open Table, Big Query, Guest WiFi).

   Partner with development teams to ensure proper tracking and tagging across digital channels (web, app).

   Troubleshoot data discrepancies and support data hygiene efforts across platforms.

2. Reporting & Analytics

   Build and maintain regular and ad hoc reports on CRM performance, customer engagement, and campaign KPIs.

   Conduct deep-dive analyses to uncover the "why" behind user behavior, lifecycle trends, and segmentation performance.

   Translate complex data findings into clear, compelling narratives that tell the story behind the numbers. Articulate strategic recommendations to marketing leadership and business stakeholders to drive campaign optimization and inform future strategy.

3. Dashboard Development

   Develop and maintain interactive dashboards in Looker Studio for internal stakeholders.

   Ensure consistency in data definitions and visual standards across dashboards.

   Automate and streamline recurring reports where possible.

4. Segment Creation & Management

   Define, build, and document audience segments in Salesforce Marketing Cloud, mParticle, or other CDP / CRM tools.

   Assist email developers with strategic audience targeting and personalization.

   Monitor segment performance and provide insights to improve targeting precision.

5. Collaboration & Stakeholder Support

   Act as a key strategic partner and internal data consultant for CRM, Marketing, Ecommerce, and IT teams to align data strategy with business objectives.

   Present and defend analytical findings to stakeholders at all levels, including senior leadership, translating technical results into clear, business-focused implications and actionable next steps.

   Contribute to continuous improvement of CRM data strategy and tooling.

6. Data-Driven Customer Experience

   Influence and guide the strategic development of customer journeys by providing data-backed narratives on customer behavior and friction points.

   Serve as the subject matter expert on customer data, advising stakeholders on how to best leverage segmentation and personalization to achieve specific business goals.

   Present data-driven stories that shape and refine communication strategies, ensuring marketing efforts are targeted and effective.

   Support and enhance journey mapping efforts, ultimately driving a more seamless and effective customer experience.

Qualifications

What We Are Looking From You

Required :

• Bachelor’s degree in Data Analytics, Statistics, Computer Science, Marketing, or related field.
• 4+ years experience in a data analyst or CRM analyst role.
• Strong experience with SQL, Google BigQuery, or other query languages / tools.
• Proficiency in Looker Studio (formerly Data Studio) and other data visualization tools.
• Solid understanding of customer journey data, digital tracking, and data modeling.

Preferred :

• Experience with data integration tools
• Proficient with Salesforce (Marketing Cloud or CRM) and mParticle or similar CDP.
• Familiarity with Python, R, or other analytics scripting languages.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA).

Key Skills :

• Analytical thinking and attention to detail
• Strong communication and storytelling with data
• Problem-solving mindset with data integration and transformation
• Collaborative and cross-functional work style

Benefits

• Flexible / Hybrid work environment
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact