Customer Marketing Manager

Canopy Growth; Toronto; Remote; CAD 70,000 - 100,000; Full time

Job summary

Canopy Growth, a leading cannabis company, seeks a Customer Marketing Manager to enhance its brand presence. This remote role requires a proactive individual with over 5 years in marketing within consumer packaged goods, adept at developing impactful marketing strategies and managing budgets. Join a fast-paced environment focused on innovation and community impact.

Qualifications

• 5+ years experience in consumer packaged goods marketing roles.
• Experience in developing brand and trade marketing programs.
• Strong budget management and project tracking skills.

Responsibilities

• Develop and execute innovative marketing programs across multiple brands.
• Manage marketing agency relationships and ensure project timelines are met.
• Conduct post-event analysis to optimize future marketing efforts.

Skills

Marketing Strategy

Project Management

Agency Management

Cross-functional Collaboration

Consumer Insights

Education

Bachelor’s Degree

Job description

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities.We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is now looking for a Customer Marketing Manager to be a key asset in growing our business. Reporting to the Director, Marketing, the successful candidate in this hands-on role will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category.

Responsibilities

• Partner with the national account managers/directors, product teams, PR, supply chain, legal/ RA teams, and retailer partners to develop and deliver impactful, innovative marketing programs across multiple emerging categories and brands

• Own the development of the high-level guiding strategy as well as the execution of shopper/brand/trade marketing programs

• Develop marketing program sell decks and meet with the cross-functional commercial teams to sell in programs

• Develop annual activation calendar at a brand/format and account level while leveraging insights developed by the consumer & shopper insights teams

• Integrate retailer and shopper feedback and insights into national campaigns 7 brand strategy

• Develop national tent pole events, in collaboration with brand and agency partners, that are relevant to retailers and target shoppers

• Drive support for new product launches through the commercial planning process and articulating needed information from the brand teams to develop activation plans and point of sale materials

• Own the creative development for evergreen and seasonal point-of-sale material, including fixtures and general marketing collateral, in collaboration with the point-of-sale coordinator, category management, and shopper insights

• Manage marketing agency relationships for select brands, develop agency briefs, create and own detailed workback schedules for projects to ensure timelines are met

• Develop retailer and distributor promotional bundles, in collaboration with sales, to drive new product acceptance and velocities on shelf

• Lead post event analysis in collaboration with the media buying and sales teams to optimize future programming, maximize ROI, and determine tactics/channels that will drive the maximum growth

• Manage annual budgets, including creation, management, and reconciliation on a monthly, quarterly, and annual cadence

• Manage, build, and communicate on-going brand scorecards, their opportunities & risks to cross-functional partners & stakeholders on a monthly, quarterly, and annual cadence

• Other duties as assigned

Experience

• Ideal candidate would have 5+ years’ experience working in a fast-paced consumer packaged good company in a brand, trade, shopper marketing or sales role

• Thorough knowledge and experience developing shopper/brand/trade marketing annual programs as well as point of sale creative development and production fundamentals

• Experience managing agency relationships, developing creative briefs, and providing creative feedback

• Past experience or desire to work in a fast-paced environment with a significant amount of autonomy to develop strategic plans and lead execution internally and with account partners

• Experience in project managing with cross-functional teams and developing workback schedules.

• Budget development and tracking experience

• Bachelor’s Degree preferred

Other Details

This is a remote position based out of Ontario however, other candidates within Canada will be considered.

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.