CRM Specialist (Ontario)

High Roller; South Frontenac; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

A leading online gaming company in Ontario is seeking a Senior CRM Specialist to enhance multi-channel campaigns. Key responsibilities include collaborating with teams for campaign strategy, managing execution, and analyzing performance. Ideal candidates have 2-4 years in marketing, experience with CRM platforms, and strong communication skills. This role offers a monthly meal allowance, flexible work options, and wellness support.

Benefits

Monthly meal allowance – CAD $260

Access to mental health support platform

Home office setup reimbursement

Flexible work options

Work from anywhere 2–3 months per year

Team events & get-togethers

Qualifications

• 2 - 4 years’ professional experience in marketing, operations or related fields.
• Solid understanding of customer segmentation, journey mapping, and personalization tactics.
• Familiarity with customer segmentation, A/B testing, and campaign analysis.

Responsibilities

• Partner with marketing, product, and customer support teams to align on campaign priorities.
• Assist in planning and executing campaigns across multiple channels.
• Manage campaign setup, QA, scheduling, and reporting.

Skills

Experience in marketing, operations or related fields

Experience with marketing automation and CRM platforms

Strong organizational skills

Excellent written and verbal communication skills

Tools

Optimove

Braze

Klaviyo

HubSpot

Job description

Overview

We are seeking a Senior CRM Specialist (Must be based in Ontario) to join our team.

We could go on and on about our dedication and passion for online gaming, our decades of experience in the online casino business, we could tell you about how trustworthy we are, our reputation is spotless, that you'll feel safe and challenged with us. Then again, trust is something earned and we'll show ourselves to be worthy of your trust.

So go on then! See how you can roll with us!

Role Description

We are seeking a proactive and detail-oriented Marketing Operations Specialist to join our team. In this role, you will collaborate cross-functionally to support both growth and retention initiatives. You will play an active role in planning, executing, and optimizing multi-channel campaigns.

Key Responsibilities

• Partner with marketing, product, and customer support teams to align on campaign priorities.
• Assist in planning and executing campaigns across email, social media, paid media, and web channels.
• Manage campaign setup, QA, scheduling, and reporting to ensure flawless execution.
• Assist in analyzing campaign performance and providing insights to improve engagement, conversion, and retention.
• Contribute to content creation, including landing pages, emails, and digital ads.
• Help maintain marketing tools and CRM systems to ensure accurate tracking and reporting.
• Research industry trends and competitor activity to support campaign strategy.

You’ll need to have:

• 2 - 4 years’ professional experience in marketing, operations or related fields (ideally in online gaming).
• Experience with marketing automation and CRM platforms (e.g., Optimove, Braze, Klaviyo, HubSpot).
• Solid understanding of customer segmentation, journey mapping, and personalization tactics.
• Familiarity with customer segmentation, A/B testing, and campaign analysis.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with attention to detail.
• Experience in online casino gaming is a plus.

What We Offer:

• Monthly meal allowance – CAD $260 to support your lunches
• Lyra Wellbeing – access to our mental health support platform
• Home office setup reimbursement – claim expenses for equipment (laptop, chair, headset) so you can work comfortably anywhere
• Flexible work options – remote days and flexible hours to fit your lifestyle
• Work from anywhere – spend up to 2–3 months per year working abroad
• Team events & get-togethers – building culture and fun across our teams

Don’t meet every requirement? No worries! We encourage you to apply, as you might be the right candidate for other roles.