CRM & 1PD Strategy Lead — Pet Nutrition (SFMC)

Mars, Incorporated and its Affiliates; Bolton; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading global food company is seeking a CRM & 1PD Strategy Manager for Pet Nutrition in Bolton, Canada. This role requires leadership in digital strategy and CRM platform management, focusing on transforming marketing practices. The ideal candidate has a Bachelor's degree and extensive experience in CRM and digital strategy. This position offers collaborative opportunities within a diverse team and competitive compensation, including bonuses, along with a flexible work environment.

Benefits

Best-in-class learning and development

Industry-competitive salary and benefits

Company bonus

Qualifications

• 5-7 years experience in CRM, digital strategy, and audience insights.
• Experience managing external agencies and partnerships.
• Strong enthusiasm for technology platforms.

Responsibilities

• Lead digital strategy for 1PD acquisition and utilization.
• Oversee implementation of Salesforce Marketing Cloud.
• Manage external agency partnerships and compliance.

Skills

CRM expertise

Digital strategy

Audience insights

Analytical skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

A leading global food company is seeking a CRM & 1PD Strategy Manager for Pet Nutrition in Bolton, Canada. This role requires leadership in digital strategy and CRM platform management, focusing on transforming marketing practices. The ideal candidate has a Bachelor's degree and extensive experience in CRM and digital strategy. This position offers collaborative opportunities within a diverse team and competitive compensation, including bonuses, along with a flexible work environment.