Copywriter

Financeit; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A financial technology company based in Toronto is seeking a creative Copywriter to enhance its marketing team. In this role, you will craft engaging copy for diverse marketing campaigns and maintain the company’s brand voice across multiple channels. Ideal candidates will have over 2 years of writing experience in a B2B context and demonstrate a passion for clear, impactful communication. This role offers competitive pay and a hybrid work environment.

Benefits

Competitive pay and performance-based bonus

Flexible work arrangements

Comprehensive medical, dental, and vision coverage

Career learning and development programs

Qualifications

• 2+ years of professional writing experience, ideally in B2B marketing or content creation.
• Portfolio showcasing a range from short-form ad copy to longer stories.
• Exceptional attention to detail and clear writing skills.

Responsibilities

• Write engaging copy for multi-channel marketing campaigns.
• Evolve and maintain the distinctive Financeit brand voice.
• Develop persuasive copy for sales enablement tools.

Skills

Professional writing experience

Understanding of tone, voice, and audience

Collaboration skills

Attention to detail

Experience writing for digital channels

Job description

Who we are:

Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada.

Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.

We are small enough that you can make an impact within the company and large enough to make an impact in the market.

Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us.

About the role:

We’re looking for a creative, detail-driven Copywriter to join our marketing team and help bring the Financeit brand to life through powerful, clear, and engaging content.

In this role, you’ll work closely with our marketing, design, and sales teams to craft copy that connects — whether it’s a headline for an ad, a partner email, a landing page, or a customer story. You’ll help shape the voice of Financeit across every touchpoint and make sure our messaging is consistent, compelling, and human.

If you’re passionate about turning complex ideas into clear, conversational copy that drives action, we’d love to meet you.

What you’ll do:

Marketing & Campaign Copy

• Write engaging copy for multi-channel marketing campaigns — including emails, ads, landing pages, videos, social, and some long-form content.
• Support marketing initiatives with clear, conversion-focused messaging.
• Collaborate with designers and campaign owners to ensure visuals and copy work hand-in-hand.

Brand & Storytelling

• Evolve and maintain the distinctive Financeit brand voice while developing strategic thought leadership content to reinforce the company's position as an industry leader.
• Drive impactful storytelling efforts by writing engaging content, including customer and partner success stories, compelling case studies, and supporting key internal communication initiatives.

Sales & Enablement Support

• Develop concise, persuasive copy for sales enablement tools, presentations, and partner materials.
• Ensure that messaging aligns with key business goals and resonates with specific audiences (dealers, enterprise partners, and consumers).

Quality, Consistency & Collaboration

• Proofread and edit content for grammar, clarity, tone, and accuracy.
• Contribute ideas in brainstorms and creative reviews — you’ll have a voice in shaping the work.

Qualifications

• 2+ years of professional writing experience — ideally B2B and in marketing, advertising, or content creation.
• A portfolio that shows your range — from short-form ad copy to longer-form storytelling.
• Strong understanding of tone, voice, and audience — you can switch gears between professional, conversational, and promotional.
• Experience writing for digital channels (email, social, web, paid media).
• Exceptional attention to detail and a love for clean, clear writing.
• A collaborative spirit and curiosity about how your words drive business results.

Benefits

Winner of Canada’s Most Admired Corporate Cultures, twice. We offer more than just the basics, take advantage of:

• An award-winning culture with a collaborative & inclusive team.
• Competitive pay and performance-based bonus.
• Committed to flexible work arrangements, offering hybrid workplace options.
• Comprehensive medical, dental and vision coverage + Lifestyle Account.
• RRSP Matching and Parental Leave Top UP Program.
• In office massage, meditation & workout sessions.
• Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
• Career learning and development programs.