Content Strategist, Global Design System

Manulife; Toronto; Hybrid; CAD 90,000 - 140,000; Full time

Job summary

A leading financial services provider in Toronto is seeking a Content Strategist to influence content and documentation processes in a global design system environment. The ideal candidate will have a Bachelor’s degree, 5 years in content strategy, and strong analytics skills. This hybrid position offers an opportunity to impact user experience and ensure communication clarity across products. Competitive salary expected between $90,000 and $140,000 CAD with flexible working conditions.

Benefits

Health and dental benefits

Flexible working environment

Employee assistance programs

Qualifications

• 5 years of experience designing IA, UX, and content strategies.
• 3+ years managing digital content strategy for consumer-facing applications.
• 1 year experience with web analytics tools.

Responsibilities

• Develop and maintain documentation and content assets within the design system.
• Align stakeholders on the IA approach globally.
• Test content with real customers and iterate for clarity.

Skills

Content Strategy

User Experience (UX)

Information Architecture (IA)

Web Analytics

Figma

Communication

Education

Bachelor’s Degree in communications or related field

Tools

Adobe Analytics

Google Analytics

Storybook

Job description

The Content Strategist role is new on the design system team, so you will be a primary influence on our content and documentation processes defined in our documentation, patterns, IA and experience fragments as design systems use logic and syntax to make sense of abstract and complex things. We aim to develop and manage our digital content approach in our global content style, including voice, tone, and grammar rules, that is applicable to different regions, languages and information architecture. You will have a strong design and code fluency in your approach that will help inform a content designer’s practice, participate in content creation for new products and existing products, and the ability to operate in a global matrixed environment.

Position Responsibilities:

Governance of Content Strategy

• Develop and maintain documentation, UI strings, and other content assets within the design system and ensure content can be reused and repurposed efficiently.
• Align stakeholders on IA approach in a globally shared and complex website navigation structure
• Build trustworthy relationships with consumers by making “people’s decisions easier and lives better” a core facet of our company mission
• Establish a cohesive conversation with consumers of our system within each segment and across our many digital experiences for our end users

Establish metrics and analyze performance

• Test your content on real customers, iterate until it’s clear as a bell and study analytics to drive your messaging decisions and support/dispel your assumptions
• Drive usability by ensuring that all content is reusable, useful, clear, and easy to understand, regardless of the user's location or language.
• Scale communication with content that allows for scalability, making it easier to adapt the design system for new digital properties and global markets.

Design System Expertise

• Leverage working knowledge of Figma libraries, Storybook, and associated documentation materials to unite product teams in their entirety around a central source of truth.
• Develop communication strategies for getting people to use and build trust with the Global Design System
• Contribute to the writing and editing for our design system documentation site and support our team by helping them to use language and communication to describe the things that are involved in creating the parts of a design system.

Writing to include more people

• Promote inclusivity
• Approach content that people see themselves represented in the product. This could include French, or other languages.
• Considerations for approaching inclusive UX writing to build products to function with assistive technology.
• Document an approach for UX content, including: Visible text, including labels for UI elements, text on buttons, links, and forms, alt text for buttons with icons, images, workflows, tutorial formats and anything else that a person can read inside a product

Required Qualifications:

• Bachelor’s Degree in communications, Human-Computer Interaction (HCI), or an equivalent design related field
• 5 years of experience designing information architectures (IA), user experiences (UX), and content strategies
• More than 3 years of experience managing digital content strategy for consumer facing web, mobile, or social applications
• 1 year of experience with web analytics tools such as Adobe Analytics, WebTrends, Google Analytics, and Documentation tooling sites like Zeroheight or Storybook

Preferred Qualifications:

• An extremely conscientious, detail-oriented individual with tangible work experience
• Articulate and prepared, able to confidently substantiate your decisions to peers and senior‑level executives alike
• Positive yet practical; Quick without compromising quality, knowing that iteration and testing are part‑and‑parcel to designing exceptional user experiences
• Takes initiative, isn’t afraid to fail, asks thoughtful questions, and constantly seeks better ways of working and communicating
• Consistently presents a positive, flexible attitude and contributes to a fast‑paced environment, high‑visibility team with others to edit at the same time.
• Enjoys working with a fun team of richly creative and accomplished professionals

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Toronto, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$90,000.00 CAD - $140,000.00 CAD.

Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con [e-mail] para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.