Content Creator / Videographer

GURU Organic Energy; Montreal (administrative region); Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading natural energy drink brand in Montreal is seeking a passionate Content Creator to enhance their social storytelling and visual production. The selected candidate will bring to life the brand's essence, engaging the community through authentic and creative content across various platforms. This role requires expertise in videography and photography, a strong connection to social media trends, and a commitment to meaningful storytelling. A hybrid work model with travel for community events is included.

Benefits

Annual performance bonus

Comprehensive health benefits

Mobile allowance

Free gym access

Free healthy snacks

GURU-branded gear

Free GURU products

Qualifications

• 5+ years of professional experience in videography and photography.
• Bilingual (EN/FR) with the ability to adapt content tone for both markets.
• Deep understanding of social media trends and formats.

Responsibilities

• Produce content that sparks emotional connection and engagement.
• Lead production of ambassador content for platforms like YouTube.
• Attend community events to create authentic social-first content.

Skills

Videography

Photography

Content Creation

Emotional Storytelling

Communication Skills

Social Media Trends

Creative Problem Solving

Tools

Adobe Premiere

After Effects

Lightroom

Photoshop

DaVinci Resolve

Job description

GURU is the world’s first natural energy drink, redefining the energy drink industry. Powered by natural caffeine, effective functional ingredients for every occasion, and zero sucralose or aspartame, GURU delivers long-lasting energy you can trust: certified organic and proudly brewed since 1999. We help our community choose good to get good, confident that what they put in is what they get out.

Founded in Montreal, GURU is the #1 organic energy drink brand in North America, leading a movement toward natural energy that never compromises on taste, performance, or values.

We reach millions through national retailers, e-commerce, and a vibrant community of movers, explorers, and creators, all powered by our Good Energy. With bold, flavourful innovation and a mission to clean up the energy drink industry, we’re building a community that chooses good and celebrates it.

Join us if you’re looking for a purpose-driven, high-energy career rooted in real impact.

Content Creator – Social Storyteller & Visual Producer

Location: Montreal (hybrid, with travel to shoots and community events)

Focus: Social-first content creation, documentary-style storytelling, episodic narratives, Building emotional connection and engagement through social-first storytelling.

About the Role

At GURU, we believe great content isn’t just about what people see, it’s about how it makes them feel.

As our Content Creator, you’ll be the heartbeat of our social presence, producing content that doesn’t just tell stories but sparks emotional connection, motivation, confidence, and belonging.

You’ll bring our brand, product, ambassadors, and community to life through social storytelling, fast-turnaround edits, and scroll-stopping visuals that invite people to engage, share, and join the Good Energy movement. Your craft will help transform GURU’s channels into experiences and feel like episodic entertainment, people want to return to daily. This role blends videography, photography, editing, and social-first storytelling — with a sharp eye for what stops the scroll, inspires and sparks engagement.

As part of a tight-knit team, you’ll collaborate with the Sr. Manager and the Community Manager to ensure GURU shows up consistently and authentically across all marketing touchpoints.

Key Responsibilities

Create Emotional Connection

• Design content that evokes feeling, from inspiring ambassador stories to playful trend moments that speak and connect to our product and community.
• Humanize the brand by showcasing authentic voices, and stories people can relate to.
• Balance high-production storytelling with raw, in-the-moment content that feels approachable and native to each platform.

Ambassador Storytelling

• Lead production of long-form ambassador content (YouTube episodes) and short-form cutdowns (Reels, TikTok, Shorts, etc).
• Travel as required to capture ambassador stories on‑site.
• Approach shoots with a documentary lens — capturing authentic, real‑life moments and conversations.

Social-First Creative Execution

• Produce and edit content across formats: IG stories and reels, TikTok, YouTube
• Capture and edit evergreen brand, campaign, and community content.
• Deliver agile, culture-driven edits that keep GURU present in conversations.
• Elevate content with creative hooks and narratives that stop the scroll and spark engagement.
• Capture supporting photography for social, campaigns, and community initiatives.

Creative Collaboration

• Co‑develop briefs for ambassador shoots with the Sr. Manager & Community Manager.
• Contribute to monthly and campaign content planning sessions.
• Ensure all assets align with GURU’s brand narrative and tone and campaign goals.

Event & Community Capture

• Attend community activations, partner events, and retail moments to create authentic social‑first content.

What We’re Looking For

• 5+ years of professional experience in videography, photography, and content creation.
• Proven ability to tell stories that build emotional connection.
• Strong communication skills and ability to take creative direction and bring it to life through video editing.
• Strong understanding of frame composition (lighting, angles, negative space, photo clarity/depth of frame).
• Advanced technical expertise in cameras, audio, lighting, and editing (Adobe Premiere, After Effects, Lightroom, Photoshop, DaVinci Resolve, etc.).
• Strong background in documentary-style storytelling or branded video content.
• Deep understanding of social media trends, formats, and creative hooks.
• Bilingual (EN/FR) with ability to adapt content tone for both markets.
• Flexible and travel‑ready — comfortable capturing stories and events outside Montreal.
• Creative problem solver with the ability to deliver both high‑production content and fast‑turnaround social clips.

What We Offer

1. A purpose-driven, high-energy workplace where your contribution directly fuels GURU’s success.
2. Opportunity to lead strategic partnerships and drive growth in a rapidly scaling brand.
3. Hybrid schedule
4. Competitive compensation package, including:

• Annual performance bonus
• Comprehensive health benefits
• Mobile allowance
• Free gym access
• Free healthy snacks, beverages and lunch discounts
• GURU‑branded gear
• Free GURU products (because we walk the talk!)

Dynamic, passionate colleagues and a culture rooted in innovation, performance, and Good Energy.