Consumer Insights Analyst

Reckitt; Ottawa; On-site; CAD 76,000 - 114,000; Full time

Job summary

A global hygiene and health company in Ottawa is searching for a Consumer Insights Analyst. This role focuses on supporting data-driven decision making by managing consumer research programs and analyzing data using SPSS. The ideal candidate will have a Bachelor's degree in a relevant field, 2-5 years of experience in market research, and strong analytical skills. The position offers a salary range of CAD $76,000 - $114,000, along with comprehensive benefits and opportunities for career growth.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• 2–5 years of hands-on market research experience focusing on quantitative methods.
• Advanced proficiency in SPSS for data management and statistical analysis.
• Strong analytical and storytelling skills; ability to clearly communicate insights to diverse audiences.

Responsibilities

• Oversee consumer tracking studies ensuring quality and timelines.
• Develop SPSS syntax for ad hoc analyses and reporting.
• Produce monthly and quarterly business performance scorecards integrating consumer data.
• Deliver digital marketing reports and recommend optimizations.
• Conduct deep-dive analyses on consumer datasets to uncover actionable insights.
• Translate complex data into clear narratives for diverse audiences.

Skills

Market research expertise

Proficiency in SPSS

Statistical analysis

Survey design

Data storytelling

Attention to detail

Education

Bachelor’s degree in Market Research, Statistics, Social Sciences, Business Analytics, or related field

Tools

SPSS

Power BI

Tableau

Google Analytics

Salesforce

Job description

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing Excellence Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a member of the Insights & Analytics team, theConsumer Insights Analyst enables data-driven decision making by managing consumer research programs, producing business performance scorecards, and delivering actionable insights. This role requires strong market research expertise and proficiency in SPSS to analyze complex datasets, execute tracking studies, and support strategic planning across multiple business channels.

• Oversee the administration and project management of ongoing consumer tracking studies, ensuring timelines, supplier coordination, and quality control. Must have strong survey design skills.

• Develop SPSS syntax for ad hoc analyses, including statistical testing and data manipulation to support custom reporting and insights.

• Support the production of monthly and quarterly business performance scorecards, integrating consumer and digital data, and provide clear commentary on performance drivers and trends.

• Deliver standardized digital marketing reports and partner with stakeholders to interpret results and recommend optimizations.

• Conduct deep-dive analyses on consumer datasets to uncover trends, behaviors, and actionable insights that inform marketing and business strategies.

• Translate complex data into clear narratives and recommendations for technical and non-technical audiences.

• Identify opportunities to improve research processes and reduce turnaround times through automation, templates, and data visualization tools.

CAD $76,000 - $114,000

Recrutiment process for an open position*

The experience we're looking for

Required Qualifications

• Bachelor’s degree in Market Research, Statistics, Social Sciences, Business Analytics, or related field.

• 2–5 years of hands‑on market research experience with emphasis on quantitative methods (survey design, sampling, weighting, reporting).

• Advanced proficiency in SPSS for data management and statistical analysis.

• Strong analytical and storytelling skills; ability to communicate insights clearly to diverse audiences.

• Excellent attention to detail and ability to manage multiple priorities.

Preferred Qualifications

• Experience with data visualization tools (e.g., Power BI, Tableau).

• Familiarity with digital analytics and CRM tools (e.g., Google Analytics, Salesforce).

• Experience managing external research vendors and ensuring quality deliverables.

Skills for success

• Analytical rigor and problem‑solving.

• Storytelling and influence.

• Intellectual curiosity and continuous improvement mindset.

• Collaboration and stakeholder management.

• Ownership and execution excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.