Community Engagement Specialist – Senior Helpers Langley

Senior Helpers – Langley, BC; City of Langley; On-site; CAD 50,000 - 70,000; Full time

Job summary

A community engagement service provider in Langley, BC is seeking a Community Engagement Specialist to enhance brand awareness, build partnerships, and generate client leads. This role includes analyzing market trends, coordinating marketing efforts, and developing referral sources, requiring excellent communication skills and organizational abilities. Ideal candidates will hold a degree in marketing or possess relevant experience in healthcare business development, with a strong emphasis on relationship building and effective sales strategies.

Qualifications

• Bachelor's degree in marketing or related field or three years of experience in related areas.
• Minimum of one year’s experience in the healthcare industry preferred.
• Must be an active listener and attentive to detail.

Responsibilities

• Develop and manage strategies to increase brand awareness.
• Identify and develop new referral sources.
• Assist in coordinating marketing and advertising methods.

Skills

Organizational skills

Rapport-building skills

Communication skills

Active listening

Attention to detail

Solutions-driven

Results-oriented

Education

Bachelor's degree in marketing or related field

Three years of related work experience

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Internet skills

Outlook

Job description

Full job description

This job description outlines the Community Engagement Specialist’s objective, primary responsibilities, and/or requirements and qualifications.

Objective: The Community Engagement Specialist will be responsible for developing, implementing, and managing strategies that increase brand awareness, build community partnerships, and generate client leads. This combines business development, community outreach, and marketing execution to achieve measurable growth in both client acquisition and retention.

Reports to: Management Team

Primary Responsibilities (including, but not limited to):

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.
• Personally visit and arrange meetings with people responsible for or in a position to refer clients.
• Contact and engage with at least 8 to 10 referral sources daily to develop relationships and gain referrals.
• Utilize monthly marketing calendar and plan to coordinate activities.
• Organize daily network and relationship-building tasks.
• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
• Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor’s Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPIs and marketing data.
• Meet or exceed sales objectives.
• Always represent the company with professionalism.

This job description may be modified at any time. Other duties and responsibilities may be assigned.

Qualifications

• Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
• Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy preferred.
• Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
• Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential.
• Ability to develop partnerships by gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
• Ability to learn software programs quickly.
• Ability to work independently and as a positive member of the team.
• Must have a valid driver's license with a good driving record and reliable transportation.
• Excellent verbal and written communication skills.
• Must be a Road Warrior and adaptable to traveling within the assigned territory.