Communications & Marketing Specialist - MATERNITY LEAVE COVERAGE

The Cambridge Club; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A premium health and fitness club in Toronto is seeking a Communications & Marketing Specialist for maternity leave coverage. The role involves enhancing member engagement through effective communications, managing website content, and producing health-related blog posts. Candidates should have strong writing skills and experience in content management. This position offers a dynamic environment aimed at delivering high-value member experiences.

Qualifications

• Strong communication and writing skills to produce engaging content.
• Experience with website management and content generation.
• Ability to analyze engagement metrics and adapt strategies accordingly.

Responsibilities

• Manage member communications and maintain databases.
• Oversee content management for websites and social media.
• Edit and produce health and wellness blogs and video content.

Skills

Content creation

Communication skills

Brand management

Engagement strategies

Tools

Content Management System

MailChimp

Social Media platforms

Job description

Overview

Communications & Marketing Specialist - MATERNITY LEAVE COVERAGE

• Increase, maintain, and oversee both Member and Prospective Member engagement through effective communications that enhance membership value via Websites, Blog, Email, App, and Social Media.
• Manage and oversee the CGoC websites, including page development, content creation, and updates within a content management system.
• Ensure all communications adhere to Brand Guidelines.

About Us

The Cambridge Group of Clubs is a collection of premium health and fitness clubs located in downtown Toronto, serving an exclusive community of executives and professionals. We are dedicated to perfecting the Club experience through continuous innovation and the highest standards of service and knowledge for our Members. www.cambridgegroupofclubs.com

Major Responsibilities

Member Communications for CGoC

• Create, collaborate on, edit, and send all Member communications, including bi-weekly newsletters, referral campaigns, and department promotions.
• Liaise with the communications committee for editorial oversight and brand adherence.
• Collaborate with managers & GMs to ensure campaigns are timely, engaging, and on-brand.
• Coordinate with GMs to manage email frequency and make adjustments as needed.
• Create, edit, and send communications to Alumni.
• Ensure all Member-focused events are well communicated across Clubs.
• Provide monthly metrics on Member communications engagement.
• Manage the CGoC Member App inbox and support member / staff inquiries.
• Create and send email communications to Clinic patients.
• Maintain and update Member databases for current and new Members.
• Coordinate with head office to update MailChimp audiences.

Content Management of CGoC Websites

• Coordinate with GMs, the executive team, and agencies to keep websites updated and optimized.
• Build and publish new pages for programs, events, and promotions.
• Work with developers and copywriters on new website modules and pages.
• Manage data changes from department managers.
• Update event calendars regularly.
• Gather and report web analytics monthly and weekly.

Living Well Blog Editor

• Edit and generate content on health and wellness themes.
• Manage content calendar with blog contributors.
• Use social channels and email marketing to promote the blog.

Videography & Photography Content

• Edit videos for reels and ads to promote the Clubs.
• Assist in scripting and editing video productions.
• Coordinate photography and videography projects for web, digital, and print use.

Additional Responsibilities

• Manage weekly communications meetings with the team and GMs.
• Update the Internal Marketing Task List regularly.
• Maintain fresh content on Clinic perimeter screens with GMs and Graphic Designer.
• Support CGoC staff with communications requests.

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