Chef de marque – Abbott Nutrition (Montréal) / Brand Manager, Glucerna / PediaSure

Abbott; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading healthcare company in Montreal is seeking a Brand Manager to lead strategic planning and execution of marketing campaigns. The ideal candidate will have over 3 years of experience in brand management within the healthcare sector, excellent communication skills, and a strong background in data analysis. This role requires collaboration across various internal teams and the ability to engage with healthcare professionals effectively.

Qualifications

• 3+ years of experience in brand/product management in health care or OTC marketing.
• Strong thought leadership and communication skills.
• Proficient in analyzing relevant market data.

Responsibilities

• Lead annual strategic planning and present strategies to senior leadership.
• Develop omnichannel campaigns targeting various audiences.
• Monitor market landscape and implement competitive measures.

Skills

Strategic planning

Omnichannel campaigns

Communication skills

Cross-functional leadership

Data analysis

Education

Bachelor’s degree in Marketing or related field

MBA

Job description

Overview

The Opportunity

This position works out of our St. Laurent, QC location. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.

Contract – 2 years

Responsibilities

• Build and lead annual strategic planning for the assigned brand, including analysis, recommendation, and presentation of proposed strategies to senior leadership.
• Develop and execute omnichannel campaigns targeting HCPs, patients, and consumers.
• Develop and lead strategies to influence & engage with healthcare professionals, and partner with Nutrition Science to establish messaging and develop marketing & sales aid / promotional material to support our field sales team.
• Continuously monitor market landscape, competitive activities and stakeholder behaviors, and implement appropriate measures to maintain brand competitiveness.
• Champion a customer-centric approach in all brand strategies implementations, enriching overall user / HCP experience.
• Partner with retail sales team to develop distribution, shelving, and promotion strategies.
• Cultivate strong relationships with internal stakeholders (Finance, RA, Forecasting, Supply), sales teams (Retail & HCP), key opinion leaders and external agencies.
• Manage brand budget and drive efficiencies to maximize ROI

Required Education and Experience

• Bachelor’s degree in Marketing or related field and / or MBA.
• 3+ years of experience with progressive responsibility in brand / product management in health care and / or OTC marketing.
• Strong thought leadership, as well as written and verbal communication skills.
• Demonstrated cross-functional leadership and collaboration skills.
• Proven ability to develop and execute complex strategic business plans.
• Proficient in analyzing Nielsen, IQVIA, and reimbursement data to support brand strategy and performance
• Experience with P&L / budget management.
• The incumbent must be able to communicate well in English (50% of the time), as his or her duties require interaction with stakeholders and colleagues outside Quebec and Canada.