Category Growth Lead - Shopper-Centric Strategy

Fidelis Partners; Canada; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Canada seeks an experienced professional to lead category management strategies. You’ll drive growth through data analysis and tailor strategies for key accounts, all while fostering strong customer relationships. The ideal candidate has 5 years of experience in FMCG and a background in data insights. This role offers a supportive hybrid work environment with a focus on innovation and teamwork.

Benefits

Flexible hybrid working

Supportive work environment

Focus on growth and creativity

Qualifications

• Ideally 5 years of FMCG experience in category, commercial, or strategy roles.
• Proven success in a customer-facing role, delivering growth and category leadership.
• Proven skills in analysing and applying insights from tools such as Kantar, Nielsen, IRI, DH, or I2C.

Responsibilities

• Develop and implement category strategies focusing on the 4 P’s.
• Build and execute bespoke retailer strategies.
• Dive into shopper and category data for actionable insights.
• Collaborate with retailers for range reviews.
• Establish partnerships with customers.
• Collaborate on new product development proposals.
• Contribute to the strategic planning process.

Skills

Curiosity and Insight

Commercial Acumen

Problem-Solving Skills

Team Spirit

Relationship-Building

Adaptability

Data Expertise

Tools

Kantar

Nielsen

IRI

Job description

A leading marketing firm in Canada seeks an experienced professional to lead category management strategies. You’ll drive growth through data analysis and tailor strategies for key accounts, all while fostering strong customer relationships. The ideal candidate has 5 years of experience in FMCG and a background in data insights. This role offers a supportive hybrid work environment with a focus on innovation and teamwork.