Business Development Representative, Synthesio

Marketing Management Analytics, Inc.; Toronto; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A leading analytics company in Toronto is seeking a Business Development Representative to drive growth through lead generation and qualification. The role involves conducting outbound prospecting, market research, and facilitating meetings for Account Executives. Ideal candidates would demonstrate effective communication skills, a strong understanding of the sales cycle, and a data-driven approach to outreach, working within platforms like Salesforce and Lemlist for tracking progress and optimizing performance.

Qualifications

• Strong understanding of sales processes and buyer personas.
• Ability to create customized outreach messages.
• Experience with market research and lead qualification.

Responsibilities

• Conduct outbound prospecting activities to identify potential clients.
• Analyze market trends and identify key decision-makers.
• Qualify leads based on budget, business needs, and decision authority.
• Schedule calls and demos for Account Executives.

Skills

Effective communication skills

Understanding of the sales cycle

Data-driven approach to prospecting

Ability to conduct outbound prospecting

Tools

Salesforce

Lemlist

Job description

Business Development Representative, Synthesio

Toronto, ON, Canada and 1 more (Hybrid)

Trending

Job Description

What makes this role important at Ipsos?

Business Development Representatives (BDRs) are responsible for identifying potential clients, understanding their needs, and scheduling meetings for Account Executives to pursue opportunities.

The BDR plays a critical role in driving Ipsos Synthesio's growth by generating and qualifying leads. This role focuses on outbound prospecting within defined target verticals, personalized outreach, and efficient lead management. BDRs are responsible for identifying potential clients, understanding their needs, and scheduling meetings for Account Executives to pursue opportunities. Success in this role requires a strong understanding of the sales cycle, effective communication skills, and a data-driven approach to prospecting. This position offers a comprehensive training program including a dedicated onboarding playbook and continuous knowledge transfer.

This is an exciting opportunity to join a growing team and contribute to the success of a leading consumer intelligence platform.

What you can expect to be doing:

Lead Generation:

• Conduct outbound prospecting activities (email, phone, social media) to identify and qualify potential clients.

Market Research:

• Analyze target verticals to understand market trends, competitor landscape, and identify key decision-makers within organizations.
• Create customized outreach messages tailored to specific prospects and their business challenges.
• Leverage a deep understanding of buyer personas and their needs.

Lead Qualification:

• Qualify leads based on criteria such as budget, refined business need, and decision-making authority.
• Maintain accurate records of leads and their progression through the sales cycle within Salesforce.
• Track all activities within Salesforce and Lemlist (automated outbound platform).

Meeting Scheduling:

• Schedule introductory calls and product demos for Account Executives and Solution Engineers.
• Work closely with Account Executives to ensure a seamless transition of qualified leads.
• Stay up-to-date on industry trends, best practices, and Synthesio product updates.
• Participate in regular training sessions.

Performance Optimization:

• Track and analyze key performance indicators (KPIs) such as response rates, conversion rates, and meeting bookings.
• Continuously test and refine outreach strategies to maximize results.
• Participate in A/B testing of outreach methods.

What success in this role looks like: