Business Development & Marketing Manager

Gowling WLG; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading global law firm in Calgary is seeking a Business Development and Marketing Manager to enhance client and market growth. The ideal candidate will have over 7 years of experience in a professional services environment, strong business acumen, and exceptional communication skills. The role requires developing marketing strategies, managing staff, and collaborating across offices. A hybrid work environment is offered.

Benefits

Hybrid work environment

Diverse and inclusive workplace

Qualifications

• 7+ years of experience in business development, sales, or marketing within a professional services environment.
• Supervisory experience including coaching and mentoring.
• Proficiency in market research and analysis techniques.

Responsibilities

• Develop integrated business development and marketing strategies.
• Manage local office business development and marketing staff.
• Serve as a strategic advisor to partners.

Skills

Client-centric approach

Strategic thinking

Business acumen

Data-driven decision making

Excellent communication skills

Strong project management capabilities

Education

Bachelor's degree in business or marketing

MBA or advanced degree

Tools

CRM systems

Job description

About Gowling WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values - The Power of Teamwork, Always Striving to be Better, We all Bring Something Different - in all that we do.

Diversity, equity, and inclusion are an integral part of our firm’s core values. We are always striving to build a more equitable, engaging and rewarding workplace by attracting and retaining talented people from a diverse range of backgrounds, cultures and experiences. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Our diverse group of legal professionals, law students, law clerks, paralegals, legal administrative assistants and business services team members work together, and are respected and valued for their individual contributions.

PROFILE

The Business Development and Marketing Manager plays a critical role in supporting the Calgary office’s revenue, profitability, client and market growth. The ideal candidate must be client-centric, a strategic thinker with strong business acumen and deep knowledge of industries, a skilled relationship builder, and a data-driven professional who can effectively translate market insights into actionable strategies that help grow the business. This role works closely with local Calgary leadership and collaborates with colleagues in the other offices to share and deploy best practices.

RESPONSIBILITIES

• In support of overall firm objectives, develop integrated business development and marketing communications strategies, plans and tactics for the Calgary office as well asa select number of firm-wide sectors, practice or client teams that are aligned to local market or firm-wide priorities;
• Develop and maintain a comprehensive understanding of client and industry needs, legal practice areas, market dynamics, and competitor activities;
• Manage local office business development and marketing staff including training and development, performance management, recruitment and selection;
• Serve as a trusted strategic advisor to partners, bringing insights, foresight, solutions, and measurable value to their growth efforts so they can focus on servicing client needs;
• Solicit, compile and submit deals along with lawyer recognition summaries for ranking agencies;
• Work with the Marketing Communications Team on the development and rollout of purposeful thought leadership content and special client mailings;
• Identify, research, analyze, recommend and coordinate events that will raise visibility for Gowling WLG (Canada) and the Calgary office by way of seminars, conferences and special meetings, legal writing and speaking opportunities, sponsorships and charity-related events;
• Oversee the administration of the office’s corporate boxes including: familiarization with lease agreements, negotiating schedules, allocation of tickets, coordination of food and parking passes, and ensuring payment of all associated invoices;
• Maintain the BD and Marketing budget for the Calgary office;
• Enable effective collaboration across markets, practice groups, and sectors to share ideas, successful strategies and information;
• Measure and evaluate the effectiveness of business development strategies and initiatives with a focus on creating impact;
• Other duties as required.

Qualifications

• 7+ years of experience in business development, sales, or marketing within a professional services environment. Legal experience is preferred;
• Bachelor\'s degree in business, marketing, or a related field; MBA or advanced degree preferred;
• Supervisory experience including coaching, mentoring, and effective delegation;
• Excellent communication, presentation, negotiation,and interpersonal skills;
• Ability to build and maintain strong relationships with clients andinternal stakeholders;
• Possess deep industry knowledge and understanding of the designated sector or industry group(s) with the proven ability to navigate and leverage industry dynamics;
• Strong understanding of market research and analysis techniques;
• Deep understanding of marketing and go-to-market strategies and channels;
• Proficiencyin CRM systems and other business development tools;
• Exceptional organizational skills capable of juggling multiple tasks;
• Strong project management capabilities with a keen attention to detail;
• Demonstrated problem-solving skills and a solutions-oriented approach.

Gowling WLG employees benefit from a hybrid work environment.

Not sure if you meet all the requirements? If you are excited about this opportunity but your experience does not align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.