Brand Marketing Advisor

Intellectual Property Ontario (IPON); Kitchener; On-site; CAD 80,000 - 105,000; Full time

Job summary

A provincial agency for IP expertise is seeking a Digital Marketing Coordinator for a 15-month contract role in Kitchener. Responsibilities include managing social media channels, creating digital content, and running email campaigns. The ideal candidate will have a diploma in Marketing or related fields, and 3-5 years of experience. The annual salary range is $80,000 - $105,000, plus benefits.

Qualifications

• 3-5 years of relevant experience in communications, digital marketing, or social media management.
• Experience with CMS such as Mailchimp.
• Understanding of CASL, AODA and data governance compliance.

Responsibilities

• Ensure branding consistency across all channels.
• Manage ip-ontario.ca and email campaigns.
• Create digital content for social media channels.

Skills

Digital content creation

Social media management

Attention to detail

Event management

Digital marketing

Education

Diploma in Marketing, Advertising, Graphic Design

Tools

Google Analytics

Mailchimp

Canva

Figma

Adobe Creative Suite

Job description

Intellectual Property Ontario (IPON) is a provincial agency that serves as a leading resource for intellectual property (IP) expertise. IPON provides IP education, funding and services to help innovative researchers and companies maximize the value of their IP, strengthen their capacity to grow, and compete in the global market.

Location: We have offices in both Kitchener and Toronto.

Employment type: This is a 15-month fixed-term contract role.

Responsibilities

• Ensure branding is consistent across all channels (social media, website, emails, presentations, events, etc.)
• Manage ip-ontario.ca
• Build, test and deploy email campaigns on behalf of IPON
• Manage all aspects of social media channels (Twitter, LinkedIn and YouTube)
• Proactively create digital content for social media channels using a variety of digital formats (video, sound bites, photography)
• Manage or support traditional and digital ads
• Regularly report on digital metrics
• Ensure IPON meets its French requirements / coordinate with external translator as required
• Support IPON event participation, such as speaking engagements (deck creation)
• Support the planning and execution of all IPON hosted and co-hosted events

Qualifications

• Diploma in Marketing, Advertising, Graphic Design or a combination of relevant experience and education
• 3-5 years of relevant experience in communications, digital marketing, social media management, or event management
• Previous experience working with various levels of governments and public institutions and/or as part of Ontario’s innovation ecosystem is an asset
• Experience working with CMS such as Mailchimp
• Experience creating and sourcing digital content
• Understanding of CASL, AODA and data governance compliance
• Experience using Google Analytics and competency to provide recommendations based on metrics
• Experience with Canva, Figma and Adobe Creative Suite
• Thorough understanding of digital and design best practices
• Strong attention to detail, ability to prioritize and re-prioritize work, and skilled at simultaneously working on multiple tasks with various deadlines
• Comfortable working with French assets (bilingualism not required)

The annual salary range for this role is $80,000 - $105,000, plus benefits and pension.

Sounds like you? Join our growing team today!

Intellectual Property Ontario is committed to the core principles of the Accessibility for Ontarians with Disabilities Act (AODA), 2005: dignity, independence, integration and equal opportunity. Our goal is to ensure that all Ontarians can access our services and information when and how they need them, without barriers.

If you require any assistance or accommodation alternatives during the recruitment process, please contact us at hr[at]ip-ontario.ca

This advertised position is for an existing vacancy at IPON.

Une version française est disponible sur demande.