Brand Manager - Abbott Diabetes Care (Mississauga)

Abbott Laboratories; Mississauga; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading healthcare company is seeking a Brand Manager (HCP) in Mississauga. The role involves developing marketing strategies for FreeStyle Libre within the endocrinology sector, focusing on engaging specialists. Candidates should have a Bachelor’s Degree, along with 5-8 years in medical devices or healthcare marketing and a track record in crafting effective marketing plans. This position offers an opportunity to lead impactful marketing initiatives that enhance brand growth and outreach.

Benefits

Career development opportunities

Great workplace environment

Diversity initiatives

Qualifications

• Minimum of 5 to 8 years' experience in medical devices, pharmaceutical, diagnostics or diabetes.
• 3-5 years in healthcare marketing or collaboration with sales team is an asset.
• Proven track record in developing marketing plans that deliver on financial objectives.

Responsibilities

• Develop and implement brand strategies for Endocrinologists.
• Lead cross-functional planning for specialist-focused initiatives.
• Conduct and analyze market research specific to endocrinology.

Skills

Healthcare marketing

Market research

Cross-functional leadership

Communication skills

Project management

Education

Bachelor’s Degree

Job description

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Mississauga location in the Abbott Diabetes Care Division. The Brand Manager (HCP) is responsible for leading the strategic marketing efforts for FreeStyle Libre within the endocrinology therapeutic area, with a specific focus on engaging Endocrinologists and other relevant specialists.

This includes developing and executing targeted strategies, messaging, and tactics that resonate with this audience and drive brand growth.

We’re focused on helping people with diabetes manage their health with life‑changing products that provide accurate data to drive better‑informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

What You’ll Do

• Develop and implement brand strategies tailored to Endocrinologists and other key specialists, aligned with business objectives and customer insights.
• Lead cross‑functional planning to ensure seamless execution of specialist‑focused initiatives across medical, sales, and marketing teams.
• Conduct and analyze market research specific to the endocrinology landscape to identify opportunities, barriers, and evolving customer needs.
• Collaborate with medical and agency partners to ensure scientific accuracy and relevance in all communications.
• Design and execute targeted marketing tactics including peer‑to‑peer programs, congress activations, KOL engagement, and specialist‑specific digital campaigns.
• Track and optimize spend to maximize ROI and impact within the specialist segment.

Required Qualifications

• Bachelor’s Degree.
• Minimum of 5 to 8 years' experience in medical devices, pharmaceutical, diagnostics or diabetes, ideally with a focus on specialty care.
• 3-5 years in healthcare marketing, sales experience or close collaboration with sales team is a strong asset.
• This person should be an experienced marketer with a proven track record in developing marketing plans that deliver on financial objectives. They should have a working knowledge of the Canadian diabetes and healthcare markets and the ability to effectively interface with the sales team, external and internal customers. In addition, they must possess the ability to anticipate market changes, input on product strategy and develop and implement marketing programs that drive business objectives. Last, they will have strong administrative and communication skills a proven ability to meet project deadlines.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.