Brand Ambassador

Lucid Motors; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading electric vehicle manufacturer in Vancouver is seeking a Brand Ambassador to welcome guests and assist with inquiries. This role requires strong communication skills, experience in customer service, and a passion for the EV industry. Candidates must be authorized to work in Canada and possess a valid driver's license. The role includes operational support and ensuring vehicle readiness for test drives.

Benefits

Medical, dental, vision Insurance

401k

Vacation

Qualifications

• 18 years old minimum.
• Authorized to work in Canada (visa sponsorship not available).
• Valid driver’s license with no suspensions.

Responsibilities

• Welcome guests and resolve inquiries.
• Capture leads in CRM for customer interactions.
• Assist with daily operations as needed.

Skills

Exceptional people skills

Strong communication

Experience in customer-facing industries

Patience and professionalism

Passion for the EV industry

Prior experience with CRM tools

Job description

Overview

Lucid is growing a post-luxury brand centered around sustainability and human experience. The Brand Ambassador is the first point of engagement guests will have at the Lucid studio. We are looking for individuals who communicate effectively, enjoy helping people, and want to join the EV revolution.

At Lucid, we aim to create captivating, luxury electric vehicles and an experience that elevates the human experience. We design decisions to serve the individual and environment, enabling a future of mobility where conventions are redefined.

Join a team with some of the industry’s most accomplished minds, where you can make an immediate and meaningful impact. If you are driven to create a better, more sustainable future, this is the right place for you.

The role

• Welcome guests, resolve general inquiries, and schedule test drives
• Quality lead capture in CRM (Salesforce) for customer interactions and outreach
• Assess customers to understand budget, preferences, and timeline
• Listen to customer needs to recommend suitable vehicles and collect required information
• Refer high-potential leads to Sales Specialists
• Direct guests to the most appropriate point of contact
• Develop deep knowledge of the Lucid brand, vehicles, and services
• Explain features, specifications, and pricing to stimulate customer consideration
• Provide backend operational support to ensure order paperwork and status clarity
• Facilities management: replenish food and beverage from existing inventory and report maintenance requests
• Support Studio Manager in Retail Ops playbook execution (e.g., opening/closing checklists)
• Ensure test drive and showcase vehicle readiness (cleaning, charging)
• Assist with daily operations as needed

You bring

• Exceptional people skills and strong communication
• Ability to deliver an outstanding customer journey for guests entering the Studio
• Experience in customer-facing industries (food service, retail, hospitality, etc.)
• Patience and professionalism
• Comfortable operating in an ambiguous retail environment
• Passion for the EV industry and building the Lucid brand
• Flexible availability including extended holiday mall hours, holidays and weekends
• Prior experience in the automotive industry highly preferred
• 18 years old minimum
• Authorized to work in Canada (visa sponsorship not available)
• Prior experience with CRM tools such as Salesforce highly preferred
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods with or without reasonable accommodation
• Background check including criminal records may be a condition of employment where permitted by law
• Valid driver’s license with no suspensions within the past year; drivers under 21 must have held a license for at least 3 years and complete Lucid Training on hire
• Ability to obtain appropriate provincial driver’s license where applicable

Lucid is an equal opportunity employer. We celebrate diversity and are committed to equal employment opportunities regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender identity or expression, marital status, or any other characteristic protected by law.

Compensation and benefits

Compensation Range: The compensation range for this position is location-specific and reflects factors including job-related knowledge, experience, education, certifications, and other business considerations.

Additional compensation and benefits: Lucid offers medical, dental, vision, life and disability insurance, vacation, and 401k. Eligibility for equity and/or discretionary annual incentive programs may apply, subject to program rules and individual/company performance.

Important notice

To all recruitment agencies: Lucid Motors does not accept agency resumes and is not responsible for fees related to unsolicited resumes.

Apply for this job

To apply, please submit your resume and relevant information as requested in the application form on the careers site.