B2B Growth & Performance Marketing Specialist

Boast AI; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company in Toronto is seeking a Performance Marketing Specialist to enhance lead generation and optimize marketing strategies. This role involves developing omnichannel campaigns and utilizing tools like Salesforce and GA4. Candidates should have 3-5 years of experience in B2B tech marketing, strong analytical skills, and creativity in campaign development. Competitive salary and benefits offered.

Qualifications

• 3-5 years in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with key marketing tools and platforms.
• Strong data analysis and optimization mindset.

Responsibilities

• Design and implement strategies to attract and convert qualified leads.
• Manage Salesforce for lead nurturing and segmentation.
• Plan and optimize PPC campaigns across multiple platforms.

Skills

Demand generation

Paid media

Lifecycle marketing

Data analysis

Project management

Communication

Tools

Salesforce Account Engagement (Pardot)

Salesforce CRM

GA4

Looker Studio

Job description

A leading technology company in Toronto is seeking a Performance Marketing Specialist to enhance lead generation and optimize marketing strategies. This role involves developing omnichannel campaigns and utilizing tools like Salesforce and GA4. Candidates should have 3-5 years of experience in B2B tech marketing, strong analytical skills, and creativity in campaign development. Competitive salary and benefits offered.