AVP, Digital Product, Performance & Experience 18 months contract

Mackenzie Investments; Toronto; Hybrid; CAD 110,000 - 140,000; Full time

Job summary

A leading Canadian investment firm is seeking an AVP Digital Product Performance & Experience in Toronto. This role involves leading the digital strategy and enhancing user experiences across platforms. The ideal candidate has over 7 years of experience in digital marketing, strong analytical skills, and the ability to mentor a team. Join a dynamic and inclusive environment that values continuous learning and development while enjoying a hybrid work model.

Benefits

Competitive salary

Performance-based bonuses

Health and dental coverage

Retirement savings programs

Work-life balance initiatives

Inclusive culture and diversity programs

Qualifications

• 7 years of experience leading digital marketing teams.
• Experience with media and advertising, marketing technology implementation.
• Deep understanding of marketing metrics and campaign performance.

Responsibilities

• Define and evolve the digital platforms' vision and roadmap.
• Manage and mentor digital professionals in operations.
• Lead paid media campaigns and optimize digital marketing practices.

Skills

Presentation Skills

Risk Management

Financial Services

Analysis Skills

Strategic Planning

Leadership Experience

Education

Degree in Business, Marketing, Analytics, or Computer Science

Tools

Adobe Analytics

Google Analytics

Salesforce Marketing Tech

Job description

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset‑management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive years and one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

Overview

The AVP Digital Product Performance & Experience is responsible for the ownership implementation and optimization of both IG and Mackenzie Investments digital platforms and digital marketing capabilities in support of business client and marketing objectives. As a core member of the Digital and Marketing team this role drives data‑driven decision‑making provides strategic guidance and oversees solutions to solve marketing business challenges. The role is key to aligning marketing efforts with business goals optimizing strategies and shaping the overall success of our companies.

Responsibilities

• Lead Digital Strategy: Define and evolve the vision and roadmap for IG and Mackenzie Investments digital platforms focusing on innovation and business impact.
• Cross‑Functional Collaboration: Partner with internal teams and external vendors to enhance digital experiences and integrate new capabilities.
• Team Leadership: Manage and mentor digital professionals supporting both strategic initiatives and daily operations.
• Modern Marketing Enablement: Promote advanced digital marketing practices like personalization media optimization and data‑driven decision‑making.
• Platform Ownership: Oversee the development and enhancement of core digital platforms ensuring alignment with business goals and superior user experiences.
• Performance Marketing Oversight: Lead paid media campaigns in collaboration with brand teams and agencies.
• Omni‑Channel Engagement: Advance email marketing and digital engagement platforms enabling personalization A/B testing and audience management.
• Analytics & Insights: Deliver actionable digital insights to stakeholders fostering a culture of continuous improvement and data‑driven strategy.

Requirements

• Degree in Business Marketing Analytics Computer Science or a related field (Advanced degree preferred)
• 7 years of experience leading digital marketing teams with a focus on channel and campaign operations media and advertising and marketing technology implementation and user experience and design
• A range of experience across consulting media/ad agency and in house client marketing teams is valued
• Working in a digital COE / matrix organization with digital transformation experience
• Hands on experience with Adobe Analytics Google Analytics Adobe and Salesforce Marketing Technology ecosystems and other digital platforms preferred.
• Deep understanding of marketing metrics attribution models and campaign performance measurement with a strategic mindset to provide actionable recommendations
• Exceptional leadership and managerial skills with the ability to mentor and inspire a team of digital marketers promote a collaborative culture and drive results
• Excellent communication and presentation skills with the ability to effectively convey complex ideas and insights to executive stakeholders

Benefits

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary performance‑weighted bonus education/career support option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS: competitive health and dental coverage; employer sponsored coverage for you and your family.
• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component.
• INSURANCE: employer sponsored short‑term and long‑term disability.
• WORK LIFE BALANCE: paid volunteer days competitive time off including 10 wellness days off WorkPerks discount program hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee‑led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providing barrier‑free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

#LI-JS2

#LI-Hybrid

Key Skills

• Presentation Skills
• Risk Management
• Financial Services
• IFRS
• Banking
• Pricing
• Analysis Skills
• Securities Law
• Investment Banking
• Relationship Management
• Strategic Planning
• Leadership Experience

Employment Type : Unclear
Experience: years
Vacancy: 1

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Digital Performance • Toronto, Ontario, Canada