Associate Director, Paid Social

Clever Digital Marketing; Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

A leading digital marketing firm in Canada seeks an Associate Director, Paid Social to drive strategies for home improvement companies. You will lead performance marketing teams, ensure adherence to best practices, and contribute to innovative marketing solutions. The role demands extensive experience in media buying, team management, and operational leadership, offering a fully remote work environment and competitive benefits.

Benefits

Competitive compensation

20 days of paid time off

Comprehensive group benefits

Fully remote work environment

Qualifications

• 6+ years in Paid Social, with experience in managing over $1M/month ad spend.
• 4+ years in a people management role within an agency or performance marketing environment.
• Strong track record of scaling client success and team performance.

Responsibilities

• Lead and support Performance Marketing Managers.
• Enforce adherence to Paid Social SOPs and metrics.
• Drive operational efficiency and manage resource allocation.

Skills

Meta Media Buying

TikTok Media Buying

People Management

Analytical Skills

Communication

Job description

Overview

Position: Associate Director, Paid Social

Department: Paid Social

Employment Type: Full Time

Location: Canada

Description

Role: Associate Director, Paid Social

Reporting Into: Director, Paid Social

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

The Associate Director of Paid Social will act as the strategic and operational layer between department leadership and the Performance Marketing Managers. This role is responsible for driving executional consistency, enforcing standards, and ensuring performance across all pods. The ideal candidate is a seasoned leader with deep media buying expertise across Meta and other platforms like TikTok, strong operational skills, and a proven ability to lead teams and initiatives within a performance marketing agency environment.

Key Responsibilities

• Lead, coach, and support 3–5 Performance Marketing Managers, each managing a pod of media buyers.
• Enforce adherence to Paid Social SOPs, account best practices, monthly planning, and QA protocols.
• Oversee pod-level performance metrics (e.g., COM, CPD, CPL) and drive cross-pod alignment.
• Proactively resolve internal or client escalations within 7 business days, stepping into execution only when needed.
• Collaborate with Client Success to deliver quarterly Client Growth Planners across all accounts under the Performance Marketing Managers.
• Own and track assigned quarterly OKRs aligned with department goals (e.g., process improvement, account growth).
• Forecast hiring needs and team bandwidth in partnership with the Director of Paid Social.
• Champion innovation by launching quarterly initiatives such as campaign structures, testing systems, or creative frameworks.
• Run monthly performance planning sessions and maintain visibility into all pod-level strategies.
• Support resource allocation decisions across pods, contributing to operational efficiency and spend per FTE optimization.
• Work closely with the Data & Automation team to refine dashboards, performance tracking, and reporting infrastructure to drive decision-making.
• Lead strategic trainings, career development efforts, and internal knowledge-sharing.

Skills, Knowledge and Expertise

• 6+ years in Paid Social, with deep hands-on Meta and TikTok media buying experience
• 4+ years in a people management role within an agency or performance marketing environment
• Experience managing over $1M/month in paid social spend
• Strong track record of growing team performance, enforcing SOPs, and scaling client success
• Highly analytical and execution-focused, with fluency in KPIs and performance levers
• Excellent people management, communication, and operational leadership skills
• Bonus: Experience running Paid Social ad campaigns for home improvement companies

Benefits

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our Vaughan office whenever you need a change of pace.
• 20 days of paid time off (PTO) annually, and 17 days PTO (holidays & generous sick days).
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Access to executive coaches and resources
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.