Analyst, Consumer Insights

AIP Connect; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A marketing consultancy is seeking a Consumer Insights Analyst to provide analytical support on various consumer research projects. The ideal candidate will have 1-2 years of experience in data analysis, proficiency in Microsoft Excel and PowerPoint, and strong communication skills. This role requires a detail-oriented, proactive individual who thrives in a dynamic team environment. The position is in Toronto, Ontario, and focuses on driving profitable growth through actionable insights.

Qualifications

• 1-2 years of experience in quantitative data analysis for a brand, company, or consumer research firm.
• Proficiency in Microsoft Excel and PowerPoint essential.
• Experience with statistical programs (e.g., SPSS or SAS) is a plus.

Responsibilities

• Oversee project execution to ensure deliverables are completed accurately and on time.
• Analyze data in alignment with client objectives to uncover meaningful insights.
• Develop clear, visually compelling reports that communicate key findings effectively.

Skills

Data analysis

Time management

Detail-oriented

Written communication

Problem-solving

Education

College or university degree

Tools

Microsoft Excel

PowerPoint

SPSS

Job description

Company Overview

Our client is an independent marketing consultancy specializing in market research, with expertise in storytelling through consumer and brand insights. They focus on key areas such as advertising effectiveness, sponsorship evaluation, and consumer behaviour analysis. By leveraging data-driven insights and strategic solutions, they help businesses and top-tier brands optimize marketing strategies and drive growth.

The Role

As a Consumer Insights Analyst, you will play a key role in a dynamic team, providing analytical support for a diverse range of quantitative consumer research projects. These projects span various industries and categories, including financial services, major sports properties, and charitable or cause-related organizations. Your insights and analysis will be instrumental in driving profitable growth within the account team.

This role is ideal for a motivated, driven, and self-directed professional who thrives in an entrepreneurial environment and values a fun, inspiring team culture.

Responsibilities

• Oversee project execution to ensure deliverables are completed accurately and on time.
• Contribute to all stages of the research lifecycle, from design to insights delivery.
• Analyze data in alignment with client objectives to uncover meaningful insights.
• Develop clear, visually compelling reports that communicate key findings effectively.
• Translate data into actionable insights and strategic recommendations that drive client impact.
• Engage in broader business initiatives beyond daily responsibilities, fostering professional growth and development.

What We’re Looking For

• Highly organized, proactive, and detail-oriented.
• Skilled in conducting thorough, fact-based analysis.
• Strong time management and multitasking abilities, with a track record of meeting deadlines.
• Capable of understanding and providing insights on complex business challenges.
• Comfortable working independently on data analysis.
• Able to translate data into clear, concise, and impactful written communication.
• Enthusiastic about contributing to a passionate and dynamic team environment.
• A self-starter who takes ownership and thrives in independent work.
• Pragmatic, eager to learn, and driven to solve problems effectively.

Qualifications

• College or university degree preferred, ideally in business or marketing, but not required.
• 1-2 years of experience in quantitative data analysis for a brand, company, or consumer research firm is ideal.
• Proficiency in Microsoft Excel and PowerPoint is essential.
• Experience with statistical programs (e.g., SPSS or SAS) is a plus, or a willingness to learn.
• Strong commitment to continuous learning and professional development.
• Confidence in your abilities—knowing you exceed the average, without arrogance.
• Proficiency in English is required.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.