AI Marketing Technologist

Lightspeed Commerce; Toronto; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading technology company in Toronto is seeking an AI Marketing Technologist to architect and deploy AI-driven tools for marketing. The ideal candidate will have strong Python skills and experience operationalizing AI for customer engagement. This role offers flexible work options, a dynamic team environment, and numerous growth opportunities.

Benefits

Flexible paid time off

Equity options

Contributions to pension plan

Training opportunities

Health and wellness credit

Volunteer time off

Employee-led networks

Computer purchase program

Enhanced parental leave

Qualifications

• Proven ability to build scripts or workflows using platforms like AirOps or Zapier.
• Ability to synthesize data and design experiments.
• Experience collaborating across various teams and seniority levels.

Responsibilities

• Build and deploy AI automations and workflows to streamline processes.
• Oversee setup of AI agents using low-code platforms for analysis.
• Partner with stakeholders for testing messaging and targeting.

Skills

Strong Python experience

Familiarity integrating with Salesforce

Understanding of go-to-market strategy

Experience operationalizing AI in marketing

Analytical mindset

Experience in prompt engineering

Collaboration skills

Experience with Looker

Job description

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a AI Marketing Technologist to join our Marketing team. You will architect, build and deploy AI-driven tools and workflows that unlock insights, automate processes and scale experimentation across the organization. As part of the AI Marketing Pod, you’ll partner closely with cross-functional teams, especially our Marketing Automation, IS and Data teams, to evaluate new tools, perform rigorous analyses, and turn fragmented data into integrated, intelligent systems that fuel customer acquisition, engagement and retention.

What you’ll be doing:

• AI Tooling & Workflow Automation Build and deploy internal AI automations and prompt-driven workflows to streamline insight gathering, simulate customer scenarios, analyze Gong and ChurnZero data, and scale internal research.
• AI Agent Deployment & Configuration Oversee setup and configuration of AI agents using low-code/no-code platforms. Ensure agents are properly “trained” or configured for text analysis, semantic search and real-time insights without deep technical intervention. Establish feedback loops to monitor performance and continually refine outputs based on stakeholder input.
• Experimentation & Insights Partner with Go To Market stakeholders to design fast, structured tests for messaging, targeting and full-funnel optimization—from acquisition through expansion and churn.
• Prototype to Production Rapidly spin up proof-of-concepts (POCs) that mature into reliable internal tools, dashboards and integrations.
• Process Optimization Identify GTM inefficiencies and, in collaboration with our IS team, deploy AI or automation to remove bottlenecks, improve speed-to-insight and reduce manual effort.
• Data Analysis & Reporting Work hand-in-hand with the Data team to ingest, model and analyze large, complex data sets; extract key findings; craft expert summaries; and distribute actionable insights.
• AI Education & Enablement Train and support marketing teammates on emerging AI tools; build documentation and onboarding paths to drive adoption.
• Tool & Trend Evaluation Monitor new AI and MarTech trends. In collaboration with IS, evaluate and pilot tools for personalized outreach, creative testing and behavior-triggered campaigns.

What you need to bring:

• Hands-on technical skills: Strong Python experience and proven ability to build scripts, workflows or prototypes using platforms like AirOps, RelevanceAI, HumanFirst or Zapier.
• Platform fluency: Familiarity integrating with Salesforce, ChurnZero and Gong.
• GTM savvy: Solid understanding of go-to-market strategy, product marketing principles and customer lifecycle analytics.
• AI in marketing: Track record operationalizing AI in lead scoring, insight extraction or campaign automation.
• Analytical mindset: Ability to synthesize data, design experiments and communicate insights clearly across teams.
• Generative AI expertise: Experience in prompt engineering and leveraging large-language models for content, research and insights.
• Collaboration: Proven background working across seniority levels and skill sets (Marketing, P&T, Sales, IS, Data) to enable rapid experimentation and learning loops.
• BI & dashboarding: Experience with Looker or similar tools is a plus.
• Proactive attitude: A bias for action and the ability to influence stakeholders to drive tangible business outcomes.
• A flexible work environment that empowers you to do your best work
• A culture that celebrates performance
• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
• Career-defining opportunities

Benefits

• Flexible paid time off and remote work policies
• Equity options, because this is your company too
• Contributions to your pension plan. Your future matters
• Training opportunities to grow your skills and career
• Health and wellness credit so you feel your best
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities.

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed tocreating an inclusive and barrier-free workplace. Lightspeed welcomes andencourages applications from people with disabilities. Accommodations areavailable on request for candidates taking part in all aspects of thelection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Who we are

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.