Account Manager, Global Partnerships (Partnership Marketing)

Canadian Football League; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

A leading professional sports league based in Toronto is seeking an experienced Account Manager for Global Partnerships. This full-time role focuses on managing key client relationships and executing marketing initiatives aligned with league objectives. Ideal candidates should have a background in marketing, along with strong project management and interpersonal skills. Compensation ranges from $65,000 to $90,000, depending on experience.

Qualifications

• Minimum of 3–5 years of account management experience.
• Experience in the sports and entertainment industry or within an agency is a strong asset.
• Strong attention to detail with exceptional written and verbal communication skills.

Responsibilities

• Lead and manage key client relationships.
• Develop and implement strategic marketing initiatives.
• Monitor and analyze sponsorship performance.

Skills

Account management experience

Marketing knowledge

Project management

Interpersonal skills

Collaboration

Education

Post-secondary degree or diploma in Marketing, Business, Communications, Sports Administration or related field

Job description

ACCOUNT MANAGER, GLOBAL PARTNERSHIPS (PARTNERSHIP MARKETING)

Position Title: Account Manager, Global Partnerships (Partnership Marketing)

Department: Global Partnerships

Status: Full-time/ Permanent

Reports to: Sr. Account Manager, Global Partnerships (Partnership Marketing)

Location: Toronto, ON (Hybrid)

Application Deadline: January 16, 2025

Company Description

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary

The Canadian Football League is seeking a driven and detail-oriented Account Manager, Partnership Marketing to join our dynamic team. The Account Manager will provide exceptional client service to key partner accounts, overseeing and leading the delivery of marketing and sponsorship programs, ensuring strategic alignment, operational excellence, and measurable results.

Responsibilities

• Lead and manage key client relationships to deliver exceptional service and foster long-term partnerships.
• Lead execution of partner contract deliverables; including but not limited to season-long partnership campaigns, broadcast assets, digital assets, in-game promotions, contesting, and events.
• Develop and implement strategic marketing initiatives that align with partner and league objectives.
• Collaborate with cross-functional teams to ensure seamless execution and identify opportunities for innovation and improvement.
• Monitor and analyze sponsorship performance, translating data into actionable insights to support strategic partnership decisions and lead client reporting initiatives.
• Manage financial resources to achieve maximum cost-effectiveness in project execution.
• Support the business development team in contract renewals and new business initiatives.
• Other duties as required.

Qualifications & Skills

• Post-secondary degree or diploma in Marketing, Business, Communications, Sports Administration, or a related field.
• Minimum of 3–5 years of account management experience.
• Experience in the sports and entertainment industry or within an agency is a strong asset.
• Solid understanding of core marketing concepts, including sponsorship activation, valuation, program customization, and performance measurement.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously while maintaining quality and achieving successful outcomes.
• Collaborative team player, able to work effectively with diverse personalities and work styles.
• Excellent interpersonal skills, with a proven ability to build and maintain strong internal and external relationships.
• Strong attention to detail, with exceptional written and verbal communication skills.
• Thrives in fast-paced environments, demonstrating strong organizational, prioritization, and time management abilities.
• Willingness and ability to travel domestically, as required.

Other Key Relationships & Contacts

• Chief Revenue Officer
• AVP Global Partnerships
• Global Partnerships Team
• External stakeholders

Other Considerations

• Hybrid Model: The incumbent will be required to attend the office in accordance to the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
• Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays as required.
• Travel: Must be able to travel, as required. Must be able to travel for an extended period around Grey Cup and stay in the host city. May be required to travel during the season to select CFL cities for other CFL events. Must have a valid driver’s license.

Expected Compensation

• The expected compensation range for this position is $65,000 - $90,000, which includes base pay plus bonuses and variable incentive pay, if eligible. This range represents a good faith estimate for this position and should serve simply as a guide. The specific compensation offered may vary based on factors such as candidate experience, skills, budget, location, etc.

Contact

To be considered for this opportunity, please submit your cover letter and resume.

Equal Opportunity Employer

The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.

Additional Information

For additional information on the Canadian Football League, please visit our website at www.cfl.ca.